View Twitter chat schedule: #SMTLive

Explore more: 

5 Pinterest Tips for Artists

You are an artist or visual content creator? Pinterest is the platform for you. Pinterest is a social bookmarking website where users can "pin" pictures, usually linked to an URL. It is now the third largest social network after Facebook and Twitter. Pinterest is organized in boards and therefore visually enticing to artists like filmmakers, photographers, painters, etc. It makes it the perfect place for them to showcase their portfolio and interests. Below are some practical tips and advice on how to best use Pinterest to artistic content online and connect with other professionals from the art and entertainment industry.

1. Build a professional profile: Write a description that mentions your art work. Add a link to your website or portfolio. Connect your Pinterest to your Twitter and Facebook profiles to let your followers know about your social media presence.

2. Organize your boards: You can create as many boards as you'd like. If you are a photogra[her, you can do a board by photo shoot, or magazine you have worked with. If you are a sculptor, create a board by theme or exhibition. You can even have a "Social Media" board with a pin linking to each of your social media profiles.

3. Don't limit your boards to your own work: Create boards about what inspires you (other artists, museums, exhibitions, etc.) so that your followers get a sense of your personality and go beyond your work.

4. Make the best out of your pins: You can either pin by uploading an image from your computer (or smartphone via the Pinterest app), via a website, or re-pinning. Whatever method you use, make sure there is a link in the description of the pin and keywords. For the keywords, use hashtags as they are clickable and searchable. Re-pinning someone else's pin is also a good way to have yourself noticed by this user, if your goal is to connect with him/her.

5. Follow other people's boards: Many artists, art websites, festivals, museums, galleries, have a Pinterest account. If you follow them, there are more chances that they will follow you back or discover your work.

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...