May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 12 Posted 2 years ago
Mark first and foremost I'd like to thank you for the information. I have been involved in Social Media for a little over a year. To be honest I sort of fell upon the concepts of a social media consultant, and I became my first client. I wanted to fully understand the intricate parts of Social Media. At first I thought it was about getting on facebook, Twitter, LinkedIn and posting messages, although this is still effective.
However, I began to understand that I needed to know who my audience was and to engage them in my product. Therefore, I fully do agree with Pam as well. Yes, we need to know the clients objectives, otherwise how will you as a Social Media consultant reach them for your clients. A plan of action is just as important, developing on-line campaigns and managing a company’s on-line presence.
I am currently working with a company now. I have developed strategies and have asked those very important questions, which they don't know as Edwin stated. At this point I'm continuing to strategize and come up with ideas and other ways in promoting the brand and providing brand awareness.
Please continue to post your comments as they are valuable in this field, and very informative.
Oct 17 Posted 3 years ago
@James_Kiss - Feel the fear and do it anyway James :-) Thanks for the comment. I've just added another you may be interested in "9 Steps to Getting Started as a Social Media Manager"
Thanks for all the comments guys! Feedback always welcome :-)
Oct 15 Posted 3 years ago
The sad part (for me anyway) is that many customers can't answer important questions like these. I've had clients that had absolutely no clue. What I do in those situations is take them by the hand and go through every question step by step.
But, it can be a real pain in the ass dealing with clients like this. How do you handle clients that are still in the 'Stone Age', but want to get with the program?
Oct 14 Posted 3 years ago
I think this is missing the most fundamental questions regarding the business of the client? A social media strategy should not be developed nor executed as a stand alone plan. Social media should support the business goals and objectives. They should select objectives where social media can best impact the business.
Also, if a client is new to social it is highly unlikely they will know where there customers are online or what their competitors are doing? In my book that is the job of the social media agency or consultant. If they know it, great. However, it's not a top 5 question I would ask them. I'd rather get to the meat of their business first.
I would suggest asking such questions as "who are your audience? What pain points do they have? What information do they need? What objectives does your audience have? What objectives do you have for the audience? In what ways does your services add value to your audience and clients? How are you engaging with your audiences and clients offline? What type of conversations are happening with them online and offline?
I do agree with the budget and resource question. Far too many businesses under estimate the resources needed to successfully execute social media.
Oct 14 Posted 3 years ago
There's a hell of a lot of interesting stuff to read around social media here! Thanks for this. When you say you charge 600 dollars a day - can you give me some ideas as to what you fulfill in that day. Or perhaps a better way to ask is if you are charging 150 an hour - what exactly are you doing in that hour? monitoring what people are saying about the brand? posting for them?
I am running the brand for a lodge - Mabula Game Lodge. I have started them off with Facebook/Twitter/Youtube.
I took a trip there to gather content that I am now using to post daily. The key is that they are gonna have to take over the work as it needs to be stuff that is happening on site as opposed to off site. What else am I missing in a Social Media portfolio or within the job description that you guys are charging for?
Thanks very much!
Oct 13 Posted 3 years ago
This article about social media consultants perfectly depicts where they usually miss the point. This talks about questions leading to understand the client's current tactics. Understanding what has been, or currently is being done in social media, is quite obvious. Likewise, understanding what competitors are doing and where they have succeed is elementary.
This approach to social media misses the point of understanding the client's fundamental business objectives and strategy. Consultants must possess the business knowledge to understand what the client is trying to achieve and the nuances of the business.
Oct 13 Posted 3 years ago
Thanks Mark! I really enjoy your posts as they are incredibly helpful to me. I'm slowly but surely achieving my goal of working in social media. The only thing slowing me down is fear right now but I know I'm on my way.