Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Reasons Social Media Enables Genuine Education
Posted on June 29th 2013
The days of social media being seen as just social media are over. You’d be surprised at how many people don’t see social media as a genuine communications tool, but as a mere “fun thing to do” that has some marketing “stuff” attached to it. Wrong. Wake up and smell the tweets. Social media can enable a voice, a personality and most of all, an activation. But another purpose social has is education, and not just “education.” Social media is a user seeking out knowledge he or she wants – it is a direct connection to the knowledge someone thirsts for. Hard to beat, huh? Here are some reasons below of why social media is a great catalyst for education:
1. Knowledge is a click-through away: social networks are swimming with brands, organizations and users who are chock-full of information. I, along with many other learning addicts, know what I want, thus I am going to be clicking through to exactly what I want to learn. It’s that simple. I click. I engage. I learn. Just make sure your sources are who they say they are.
2. Peer-to-peer has never been so great: like I always say, the first word in all of this is “social.” So what’s learning without convening with your peers? Nothing! Social back and forth between like-minded peers builds great knowledge (and connections) over time. Go ahead, talk to someone!
3. Timing is everything: my days are jam-packed. So when do I fit in my social education time? I dedicate one hour every morning and thirty minutes every evening to educating myself with this industry. Social media is always going to be there. Take your time. Learn in your off hours (oh, and if you don’t feel like learning in your off hours then check yourself at the door. No room for non-passionates around here).
4. Teacher (author) student interaction made easy: simple. Everyone, in some fashion in this industry, is both a teacher and a student, thus we are always receptive to lending a hand or learning from someone wiser. It is cyclical. Not many industries have that dynamic. Take advantage young Padawan.
5. Questions are more honest from behind a screen: now this is not the same for everyone, but I have always been a blunt person, but I found myself to be 100% articulate when interacting via social media. Not to say I am not articulate in-person, I am. But my thoughts tend to come through clearer when writing. If this is the case for you, then by all means express yourself…but express with respect.