Jun 7 Posted 2 years ago
Superb post Mike - great observations and brilliantly written.
Mar 30 Posted 3 years ago
Hi Mike - I just caught your comment (and I'm glad I did so) which I somehow missed when you posted it - you hit the nail on the head. I'm vintage but not (quite) Victorian, but I certainly worked in a few places that had (and still have) closed minds when it came to new technology.
In an era when the U.S. Securities and Exchange Commission considers that Twitter is an acceptable medium for announcements, a business that doesn't "get" social media is a business that's out of touch. And yes, you need to build a Social Business for employee advocacy to succeed; if you don't, people will see your efforts as window dressing and your program will fail ...
Feb 10 Posted 3 years ago
Good post! I agree with all your points and sentiment! I would add that we are being to witness a serious mismatch of company cultures against what is expected in our socially enabled digital world. Many corporate structures have their roots embedded from Victorian times when autocracy ruled! Structures were put in place to preserve this via command and control. They, by their very nature are designed to stifle innovation/ideation/collaboration and promote ingrained thinking with a "follow procedure, this is how we do things around here". Millenials having grown up in a digital, socially enabled world find this completely alien. We now see socially enabled consumers, socially enabled buyers, socially enabled partners, suppliers trying to engage with a NON socialised enterprise - they now might as we'll be talking different languages!
To engage, surely the enterprise has to become "socialised", and remove the old a structures cultures if it is going to meet the goals mentioned in your post and continue to be successful/competitive
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...