5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

Tomeeka Farrington
Tomeeka Farrington Principal, Spotlight Communications

Posted on April 23rd 2014

5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

ImageNow that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fes­sional Net­work.” This way, both you and your employer can receive a fruit­ful return on social invest­ment. Whether you’ve received every LinkedIn endorse­ment imag­in­able or have cho­sen to flood your pro­file with all kinds of key­word lingo, it’s time to declut­ter. Here are 5 sim­ple ways to help you get started:

1.    Keep Score of your Con­tent Marketing

Sick of cre­at­ing use­less posts that flood your LinkedIn page? Can’t seem to write con­tent to encour­age reader engage­ment? Worry no more – LinkedIn recently cre­ated a con­tent mar­ket­ing scor­ing tool that mea­sures user influ­ence.  Tak­ing into con­sid­er­a­tion pro­file spon­sored updates, com­pany pages, per­sonal groups, employee updates and influ­ence posts, LinkedIn’s con­tent mar­ket­ing score pro­vides users with tips on how to improve their con­tent mar­ket­ing strate­gies. Based on a scale rang­ing from 1–1000, LinkedIn pro­vides users with a pri­vate grade, which reflects the impact of your paid and organic con­tent.  With LinkedIn pro­vid­ing you  rec­om­men­da­tions on ways to improve your score, it’s time you start spruc­ing up that pro­file and reach your unique masses.

2.    Take Advan­tage of the New LinkedIn Pub­lish­ing Machine

Sim­i­lar to that of Google’s Author­ship func­tion­al­ity, LinkedIn’s new pub­lish­ing capa­bil­i­ties pro­vide expe­ri­enced blog­gers with yet another chan­nel to share their great con­tent.  LinkedIn has slowly rolled out its pub­lish­ing fea­ture to all 300 mil­lion mem­bers, pro­vid­ing them with a pow­er­ful way to build their pro­fes­sional brand. If you choose to pub­lish a post on LinkedIn, your con­tent is shared within your trusted net­work, pro­vid­ing users the abil­ity to reach the largest group of pro­fes­sion­als imag­in­able. What started as an “influ­encer pro­gram” when celebri­ties like Martha Stew­art and Bill Gates posted thought lead­er­ship arti­cles, has now res­onated into a vehi­cle of com­mu­ni­ca­tion allow­ing every­day users to receive tens of thou­sands of views and hun­dreds of likes based on their con­tent. So, what are you wait­ing for? Get writ­ing and start shar­ing your con­tent, your 300 mil­lion per­son audi­ence is waiting!

3.    Pro­duce Orig­i­nal Con­tent and Watch it Trend

Out of all social plat­forms, here at Spot­light, we pre­dict that LinkedIn will be the hub of sharable con­tent, mak­ing it more impor­tant than ever for com­pa­nies to pro­duce their own orig­i­nal and thought-provoking blog posts, savvy and con­cise whitepa­pers, ebooks, and Info­graph­ics. Sim­i­lar to Twit­ter, LinkedIn now deliv­ers users an oppor­tu­nity to reach their tar­get audi­ences while using LinkedIn’s per­son­al­ized algo­rithm, in which the plat­form eval­u­ates user ‘trends’ and cat­e­go­rizes pieces of user gen­er­ated con­tent into 17,000 top­ics. The out­come? A list of trend­ing top­ics that your fol­low­ers will want to click on and share with their own audience.

4.    Use “Whose Viewed your Updates” to Cre­ate Max­i­mum Visibility

If you’re not already cre­at­ing con­ver­sa­tional buzz each and every day on LinkedIn, now is the time for you to go ahead and get started. Based on its recent “Who’s Viewed Your Updates” func­tion­al­ity, LinkedIn users can see the num­ber of views, shares and com­ments their posts receive, as well as how far those inter­ac­tions were shared beyond their first-degree con­nec­tions. Use this feed­back to help you to become more nar­rowly focused when you post your updates. This will help you deter­mine what type of infor­ma­tion you should share with your audi­ence, as well as the fre­quency of your posts. In sum, this help­ful data will assist your com­pany in cre­at­ing the most effec­tive LinkedIn sta­tus updates. 

5.    Find A New Way To Show­case Your Company’s Offerings

If you’re busy upload­ing your company’s spe­cial­ties onto your LinkedIn “Prod­ucts and Ser­vices” page, stop what you’re doing right now! As of April 14, 2014, these pages have been removed. In lieu of their removal, LinkedIn has launched its “Show­case” pages,” where com­pa­nies can show off their brands and prod­ucts. Busi­nesses now have the abil­ity to cre­ate unique pages for each prod­uct offer­ing, while users will be able to fol­low prod­ucts they’re most inter­ested in.  LinkedIn’s “Show­case” pages make it easy for com­pa­nies to build organic com­mu­ni­ties of brand evan­ge­lists who will start con­ver­sa­tions around their prod­ucts and brands.

So there you have it – the top Spring-cleaning trends to help you dust off your out­dated LinkedIn pro­file and start cre­at­ing con­tent strate­gies that con­vert into com­pany sales.

Tomeeka Farrington

Tomeeka Farrington

Principal, Spotlight Communications

Tomeeka Far­ring­ton is prin­ci­pal & founder of Spot­light Com­mu­ni­ca­tions. She has been hailed by The Boston Her­ald as “Boston’s Pub­lic Rela­tions Princess,” awarded the Boston Busi­ness Journal’s pres­ti­gious “40 under 40” award and she was named one of “30 Extra­or­di­nary Bosto­ni­ans” by the Boston Event Guide. Tomeeka fre­quently speaks to groups which have included the fol­low­ing: the Depart­ment of Health and Human Ser­vices; Har­vard Uni­ver­sity; the Boston Globe; Hub­Spot; the Ad Club Foun­da­tion; Boston Col­lege; Bran­deis Uni­ver­sity; Tufts Uni­ver­sity; the Mass Bar Asso­ci­a­tion; and UMass Boston.

As prin­ci­pal, Tomeeka spends much of her time trav­el­ing and edu­cat­ing orga­ni­za­tions how to use social media mar­ket­ing tools to help grow their busi­ness. She has launched sev­eral inno­v­a­tive social media cam­paigns for Spotlight’s clients, includ­ing the Mass­a­chu­setts Depart­ment of Trans­porta­tion Aero­nau­tics, Depart­ment of Health and Human Ser­vices Mater­nal and Child Health Bureau, in Wash­ing­ton, DC and the Prostate Health Edu­ca­tion Net­work (PHEN).

Tomeeka is a 2006 grad­u­ate of the UMass Boston Emerg­ing Lead­ers Pro­gram (ELP), and was appointed by Gov­er­nor Deval Patrick to the Board of the Mass­a­chu­setts Children’s Trust Fund. She holds a Bach­e­lor of Arts degree in Com­mu­ni­ca­tions from Boston Col­lege, and a Mas­ter of Arts in Broad­cast Jour­nal­ism and Pub­lic Affairs from Amer­i­can Uni­ver­sity in Wash­ing­ton D.C.

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Comments

David Zelasko
Posted on April 23rd 2014 at 11:15AM

Great article! Cleaning up my linkedin page was definitely on the to-do list. The content scoring tool is new to me though. Where do I find that tool? It would be extremely helpful. 

Thanks!

Tomeeka Farrington
Posted on April 28th 2014 at 4:36PM

Hi David, Thank you! Glad that you found the post useful. Yes, it's tough to keep up with all of our social platforms, but in the end, it can only help us grow social and grow our businesses. The tool applies to companies only and is currently available to customers with a LinkedIn account representative. You can request your marketing score here

Also, here is a free eBook download to show you exactly how the Content Marketing score and trending content work together to determine your score. 

Good luck!