Jan 24 Posted 2 years ago
It's surprising what you can learn from just about anyone or anything. With all the noise online, visual draws and queues can definitely help you stand out. Thanks for integrating your ideas about social media here.
Nov 10 Posted 2 years ago
Great article Brad - thanks for advice.
It's nice to have a refresher as sometimes generating decent content becomes difficult when doing so many other things in a SMB. Your ideas sound good and I want to try and implement them.
Jul 21 Posted 2 years ago
These days you are more likely to read about bankruptcies than M&A activity, but Delta’s merger with Northwest Airlines last fall is an interesting case study for marketing and PR professionals responsible for social media integration.
Social media can help with the transition, but it can also add another layer of challenges if each company has a pronounced social media strategy. I have long maintained that successful social media efforts must reflect a company’s corporate DNA. A merger can change all that. A botched social media integration strategy can undo years of hard work.
Jul 14 Posted 2 years ago
Hi Stephanie, thanks for your question! Here are a few thoughts I usually tell SMBs:
- You don't need large follower or fan numbers to be successful in SM! Focus more on connections and using it to keep customers happy longer (so they purchase more frequentlym etc)
- The most underutilized source you have is your current / past customers. Try to collect email addresses of all of them so you build up a nice database. Then when you want to build a social network, email this list first.
- Use social media promotions to get people excited and "incentivize" their action in some way. If you're using current/past customers, you can give away "loyalty points" or whatever the benefit is.
- Finally, focus more on partnerships and business development type activities. So find complementary businesses who serve the same customers and cross-market with each other.
Hope that helps!
Jul 13 Posted 2 years ago
Great article, Brad! One question - the examples used, American Express, Lowes and Oprah, already have huge fan bases that flocked to their social sites automatically. For small business who don't already have that pre-existing fan base or nationally recognized reputation, what tips do you have to grow a *genuine* follower and fan base, and ultimately obtain greater reach in the social sphere?
Jul 12 Posted 2 years ago
Hi Marcela, thanks for the question!
Great, exceptional content (from domain/niche experts) gets a disproportionate amount of attention, sharing, etc.
So small companies should actually do less, and focus on where they have the most leverage (i.e. a specific type of content in a specific place to get the most traffic etc.).
For example, there's no need to publish more than one piece of content per week on your own blog if it's really good. And then you could focus more on content syndication (contributing content to other places) and business development activities like networking to give that content a greater reach.
But again this only works if you're stuff is really good. So pick the format you're most comfortable with (text, audio, video, etc.), or find someone who can create the content for you. So you could interview others and let their answers be your content.
Does that make sense? Hope it helps!
Jul 12 Posted 2 years ago
Brad, any thoughts on how small businesses that don't have the resources of big businesses can create the amount and quality of content to compete?
With today's marketing, articles alone aren't enough, companies have to produce images, videos, presentations, podcasts. All of this is expensive and time consuming.
Would love any ideas on how to do this for small businesses with limited budget and resources.
Jul 9 Posted 2 years ago
I really like point #3 Understand What Motivates your Audience. One of the most important factors in a social media campaign is content. You need to post content that is interesting to your audience but still pertains to your industry. Get insights of your social media channels and see who is following you and read their bios and interests and use that as guidelines to help make content interesting for them.
Jul 9 Posted 2 years ago
Nowadays social media is becoming a powerful tool for brands, to execute the marketing strategy and promotion plans. And Every Marketer should follow big brands to get more positive reuslts...
Thanks and Regrads
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