5 Steps to Super Charge Your Facebook Fan Engagement

Chris Dessi
Chris Dessi CEO, Author, Television Commentator , Silverback Social

Posted on October 5th 2012

5 Steps to Super Charge Your Facebook Fan Engagement

I'm blessed, really I am.  I'm infinitely passionate about what I do for a living. I also love helping people. Despite some isolated incidents when I've felt that prospective clients have taken advantage of my good nature (which I've blogged about here), I love to share information that will help us all engage better via social media.  

Which brings me to the point of my post. Last week I was having a conversation with someone regarding his current social media content for his business. On the surface there was nothing "wrong" with the manner in which he was engaging with his community - but (on the flip side) there wasn't much right about it.  Off the top of my head I offered some insights that I've gleaned from the practical experience of managing Facebook pages for large brands like Littlemissmatched, and from information published in a white paper by former company Buddy Media.  Now I’m going to share them with you. Enjoy.

1. Post early in the morning, or late evening – This is much more difficult than it seems. Here’s the rub – everyone, and I mean EVERYONE is posting on his or her Facebook page on Monday morning.  If you must do so – then do it early, and only do it once.  Allow some time for the post to brew, and to be read and digested by your community.  Don’t hit refresh every two minutes to see who is engaging.  Try this – only post as the first thing you do in the morning, or the last thing you do before you leave the office. People tend to look at Facebook more in on the edges of their workday. During the day – they’re working! Buddy Media says "Brands that post outside of business hours have a 20% higher engagement rate."

2. End the post with these words: Like, Share, Comment – this is another difficult one. It seems like it would be easy, but sometimes these words just feel awkward – get over it. It works. 

3. Don't end your post with these words: Where, When, Would? – People are lazy. Give them direction that they can follow with a simple click or a simple one word response. When you ask open-ended questions people get anxious.  Our culture realizes now that when they post an opinion on a Facebook page that their friends will see it.  They don’t want to think to much – so don’t ask them to.  Make it easy on them and ask them to like your comment. Once click and everyone is happy.

4. End your post with a question - Posts that end in a quesiton have 15% more engagement.  Please refrain from just pushing your content with statements like “check out” “take a look at our” “did you catch” these are all equally stomach churning ways to start your posts.  Try to end them with a question to stimulate engagement.  It will work – I promise.  

Silverback Social Facebook Wall Post 5. Ask your question at the end of the post - not in the middle.  If you want to ask a question – don’t bury it in the wall post. Those questions that were posted in the middle get lost in the mix.

Give these simple tips a test this week and share your results with me! 

Chris Dessi

Chris Dessi

CEO, Author, Television Commentator , Silverback Social

An award winning digital thinker, author, television & radio commentator, public speaker and educator, Chris Dessi is the CEO and Founder of Silverback Social. Silverback is the world's leading social media agency, enables top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more.

Throughout his career in London and New York, Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands.

Chris’ savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. In addition to being a regular social media expert contributor on Fox Business' Shappard Smith Show, CNBC, Fox Evening News, Good Day New York, WPIX, and Fox Business’ Varney & Co., Chris has appeared on Inside Edition, The Steve Adubato Show, One to One, and has participated in radio segments on WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore.

Chris applied his fresh and innovative outlook on social media to the pages of his first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” which shot to #1 on Amazon’s Hot New Releases in its first two weeks of publication.

As an educator, Chris recognizes that the manner in which we, as a culture, aggregate and disseminate information has changed, and he is devoted to sharing his effective techniques for mastering engagement in social media to the world. Chris has lectured on social media to sales executives of Fortune 200 companies and he consistently travels the country coaching college students how to leverage social media to benefit their personal brand message and their career.

In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.

Consistent with the passion he holds for his professional career is the devotion he has to his family. Having never been a runner, Chris trained to run the New York City Marathon last year to raise money for the ALS Association after his father was diagnosed with the disease. When the Marathon was cancelled after Sandy hit, Chris took it upon himself to run his own 26.2 mile marathon route in Westchester to honor his father.

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Comments

I like 2nd point and 3rd point. :) Give them direction or call to action.

Hi Chris,

 

These are good tips. I would also include give your fans something exclusive.

What? No love for #1, #4, and #5 ?  :-) Thanks! 

Hi Chris,

 

Great tips- except I'm not a fan of #2 and feel like it's almost a cop-out. I do agree that you should always have some sort of CTA...but I feel that I'd rather have a handful of authetntically engaged users rather than a dozen people who just hit like because I asked them to LIKE in capital letters.

 

Hi Sierra,

Thanks for the comment - I should have been more clear. The point of #2 isn't to have "a dozen people who just hit like because I asked them to LIKE in capital letters" it's to encourage businesses to feel comfortable directing their fans regarding what they should do with the content. At the end of the day we want engagement, but if we don't ask for it sometimes it falls flat.  Sorry if I was  unclear, and thanks again for stopping by to read my little post.

 

I agree with Sierra, point 2 is a litte cringe. Any time i see that it looks spamming and needy and i know a lot (and i mean a lot) of people agree. 

Overall the post bar point 2 was good.