Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Things A Business Owner Should Know About CRM
Posted on November 6th 2012
It’s fair to say that business owners shouldn’t get bogged down in the details of their CRM system. That’s the sales managers job. However, there are a few things every business owner, from a CEO to a SMB owner should know before committing to a new CRM system.
So What Are The 5 Things Business Owners Should Know About CRM?
Will My Employees Use The CRM Software?
Most CRM software system failures are due to a lack of adoption by sales people. The system is there, but because change is hard, many people just flat out reject it. Do you have a team willing to learn? Does your CRM software provider have a good customer service team or training model you can implement? You will want to make sure the CRM system is as painless as possible for your employees. Find out if the CRM software is fast and easy to use. And that your team gets adequate exposure and training and that you support the change from the top down. Leadership trickles down.
Is the CRM Software Vendor a Good Partner?
It’s imperative that the CRM software provider understands your business model and can help your team use it to fit their unique needs. A CRM partner that cares about your business will make sure their solution is explained and utilized to best suit your business needs.
Can We Get The Raw Data?
The day will come when you want to migrate your data or do a thorough analysis and you will need to be able to extract the raw data from your CRM software system. If you are considering an in-house CRM system make sure the data can be saved in an industry standard system file. If you are going with a hosted CRM software system, just make sure you can get a copy of your data when and how you want it. This is something you need to find out now.
Is the CRM System Reliable?
When a CRM system is fully integrated in your sales team it is your lifeblood. If the CRM Software isn’t working your sales people probably aren’t either. If you go with an in-house system, you need to make sure you IT people are capable of rebuilding the system if it fails. If it’s too complicated for your IT team it’s probably not the right system for you. If you go with a web-based CRM software system you should check with them to make sure they have disaster recovery plans and standby procedures to prevent you from being without crucial data.
Is the CRM Software System Flexible?
As your business grows you need a CRM System that grows with you. Find out if expanding to multiple offices domestically and internationally can be supported. Also, as you expand you will ultimately have more users on the CRM software system and need to find out in advance if there’s a limit to the number of users you can have and if the additional user licensing costs and how much. Clearing this up before it’s an issue can save you from it becoming an issue.
Keep this list handy as you scout for new CRM Software partners. And check out our CRM Comparison Checklist to learn more about what you should be looking for in a CRM Software Service.
No related posts.