5 Things You Need to Know Before Advertising on Facebook

StarrKnight
Starr Knight Founder, Miss Digisport

Posted on December 15th 2013

5 Things You Need to Know Before Advertising on Facebook

Advertising on Facebook

Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.

1. Create a Facebook Page

It may seem obvious but to advertise your business on Facebook, you need to have a Facebook Fan Page. Without this, you will be throwing your money away by not capturing Facebook likes via a fan page and eventually turning them into customers, giving you a return on the money spent through advertising.

2. Be Prepared to Monitor Performance

When running a Facebook advertising campaign, you can’t just set it up and let it work on its own. Just because you have put in all the hard work setting up a campaign targeted at your ideal audience, it doesn’t mean you will get the best possible results. You will need to keep a close eye on how each advert is performing to make sure money isn’t being spent without achieving your goals.

3. Images Professionally Designed

When running a Pay Per Click Campaign inside of Facebook, you will need to have images to go with the text you use. To receive the best possible exposure, you need to have them professionally designed. It doesn’t have to cost you a lot of money to do this, you can use a company called Fiverr where you can get any kind of design done for just $5. Remember the images you want to use have to be specific to your business and be engaging.Fiverr

4. Have a Clear Goal

To make sure your advertising is successful, you need to have an end goal. Is it to achieve more Facebook likes or is it to promote and event or product you want to get people interested in. Whatever it is, make sure the page you are directing those clicking on your ads to makes it very clear in regards to the action you want them to take. If they don’t understand what they need to do straight away, they won’t bother and you will have wasted your money.

5. Who Do You Want to Target?

Probably the most important part of running an advertising campaign inside of Facebook is deciding who you want to target. Remember there are over 1 billion people using Facebook – you can’t target all of them and to be honest, you don’t want to target all of them. The best way to find your niche market is to think about your target customer. Do you target males or females? In the UK? In specific areas of just London? You also need to consider occupation, interests and age. Without narrowing down your ideal market, you will end up spending your advertising budget in a matter of minutes.

Are you ready to advertise on Facebook?

StarrKnight

Starr Knight

Founder, Miss Digisport

AKA Miss Digisport. Journalist & Social Media Evangelist. Keen Tennis Player, Boxer, F1 Fanatic, Budding Sports Presenter and Tech Founder.

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Comments

Cashone
Posted on December 16th 2013 at 5:55AM

I have to agree with you Starr. Far too many businesses use Facebook as another channel for sales.  Looking for the instant sale instead of doing the work to engage their community and connect on a relational level with them.

StarrKnight
Posted on December 16th 2013 at 4:53PM

Hi Robin, 

Yes, unfortunately it is something that brands seem to do in the hope of it working where unfortunately, it doesn't. Engaging and building a community is the only way to build an audience who are not only engaging but buying into your business.

Starr

Sunday
Posted on December 16th 2013 at 8:25AM

Advertising on Facebook is not something to be done spontaneously. It should be done with strategy or plan in place for effective result. I agree with the tips highlighted in this post.

At least, they provide the online marketer with ideas to increase their Facebook campaign.
Creating a professional image is one tips that can guarantee your Facebook success.

I have left this same comment in the social bookmarking website for Internet marketers - kingged.com - where this post was shared.

Sunday - kingged.com contributor 

http://kingged.com/5-things-you-need-to-know-before-advertising-on-faceb...

StarrKnight
Posted on December 16th 2013 at 4:55PM

Hi Sunday William,

Thank you for your comment.

I agree - having a professional image is one of the most effective ways to engage a user, especially inside of Facebook. 

Starr

Vassilis
Posted on December 16th 2013 at 2:28PM

Fiverr looks interesting. Has anyone used their services? 
The one thing I didn't like is that there are many Fiverrs (or however they are called) who are promising to increase fans, followers etc for 5$. It sounds spam to me

StarrKnight
Posted on December 16th 2013 at 4:51PM

Hi Vassilis,

I have used Fiverr on many occasions and actually working with a designer on there now for an image. The most important thing to do when using Fiverr is to look at each person's ratings before chosing them to work with.

In regards to increasing fans and followers, the best way to do this is by building your brand and having an interested following, not one that has been specifically paid for, especially through a service like Fiverr. Highly recommend it for image designing!

Starr

Hines
Posted on January 17th 2014 at 7:17AM

Thank you for this wonderful post. Facebook is always a great medium to promote your business. For a better effective promotion on facebook you can even create a online banner which will help you to get more customers.