5 Things You Need to Know Before Advertising on Facebook

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on March 26th 2014

5 Things You Need to Know Before Advertising on Facebook

Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.

5 Things You Need to Know Before advertising on Facebook

1. Create a Facebook Page

It may seem obvious but to advertise your business on Facebook, you need to have a Facebook Fan Page. Without this, you will be throwing your money away by not capturing Facebook likes via a fan page and eventually turning them into customers, giving you a return on the money spent through advertising.

2. Be Prepared to Monitor Performance

When running a Facebook advertising campaign, you can’t just set it up and let it work on its own. Just because you have put in all the hard work setting up a campaign targeted at your ideal audience, it doesn’t mean you will get the best possible results. You will need to keep a close eye on how each advert is performing to make sure money isn’t being spent without achieving your goals.

5 Things You Need to Know before Advertising on facebook

3. Images Professionally Designed

When running a Pay Per Click Campaign inside of Facebook, you will need to have images to go with the text you use. To receive the best possible exposure, you need to have them professionally designed. It doesn’t have to cost you a lot of money to do this, you can use a company calledFiverr where you can get any kind of design done for just $5. Remember the images you want to use have to be specific to your business and be engaging.

4. Have a Clear Goal

To make sure your advertising is successful, you need to have an end goal. Is it to achieve more Facebook likes or is it to promote and event or product you want to get people interested in. Whatever it is, make sure the page you are directing those clicking on your ads to makes it very clear in regards to the action you want them to take. If they don’t understand what they need to do straight away, they won’t bother and you will have wasted your money.

 5. Who Do You Want to Target?

Probably the most important part of running an advertising campaign inside of Facebook is deciding who you want to target. Remember there are over 1 billion people using Facebook – you can’t target all of them and to be honest, you don’t want to target all of them. The best way to find your niche market is to think about your target customer. Do you target males or females? In the UK? In specific areas of just London? You also need to consider occupation, interests and age. Without narrowing down your ideal market, you will end up spending your advertising budget in a matter of minutes.

Are you ready to advertise on Facebook?

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Sarah Hills
Posted on March 26th 2014 at 1:48PM

What great tips for advertising on Facebook. I truly think that companies are now going to have to think of using social media to advertise. More and more people are on the sites and not looking at other methods that advertising is in.

Sarah Hills

Avtar Ram Singh
Posted on March 27th 2014 at 3:43AM

I felt this was a little thin. It barely scratches the surface on Facebook ads and could have been so much more in-depth, even if it is targeted for beginners.

Warren Knight
Posted on March 28th 2014 at 6:02PM

Hi Avtar,

Thanks for your comments and I fully take them onboard, as I write many artciles and each article has a focus.

Have a great weekend, Warren

Warren Knight
Posted on March 28th 2014 at 6:04PM

Hey Sarah,

Thank you for your kind words and yes I 100% agree and for the right business and personality of the bsuiness owner, facebook is a goldmine, if done correctly.

Have a fun weekend,