Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Things You Need to Know Before Advertising on Facebook
Posted on March 26th 2014
Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.
1. Create a Facebook Page
It may seem obvious but to advertise your business on Facebook, you need to have a Facebook Fan Page. Without this, you will be throwing your money away by not capturing Facebook likes via a fan page and eventually turning them into customers, giving you a return on the money spent through advertising.
2. Be Prepared to Monitor Performance
When running a Facebook advertising campaign, you can’t just set it up and let it work on its own. Just because you have put in all the hard work setting up a campaign targeted at your ideal audience, it doesn’t mean you will get the best possible results. You will need to keep a close eye on how each advert is performing to make sure money isn’t being spent without achieving your goals.
3. Images Professionally Designed
When running a Pay Per Click Campaign inside of Facebook, you will need to have images to go with the text you use. To receive the best possible exposure, you need to have them professionally designed. It doesn’t have to cost you a lot of money to do this, you can use a company calledFiverr where you can get any kind of design done for just $5. Remember the images you want to use have to be specific to your business and be engaging.
4. Have a Clear Goal
To make sure your advertising is successful, you need to have an end goal. Is it to achieve more Facebook likes or is it to promote and event or product you want to get people interested in. Whatever it is, make sure the page you are directing those clicking on your ads to makes it very clear in regards to the action you want them to take. If they don’t understand what they need to do straight away, they won’t bother and you will have wasted your money.
5. Who Do You Want to Target?
Probably the most important part of running an advertising campaign inside of Facebook is deciding who you want to target. Remember there are over 1 billion people using Facebook – you can’t target all of them and to be honest, you don’t want to target all of them. The best way to find your niche market is to think about your target customer. Do you target males or females? In the UK? In specific areas of just London? You also need to consider occupation, interests and age. Without narrowing down your ideal market, you will end up spending your advertising budget in a matter of minutes.
Are you ready to advertise on Facebook?