5 Things You Should Know About Headlines

CarolineMelberg
Caroline Melberg Chief Engagement Officer, Small Business Mavericks

Posted on March 10th 2014

5 Things You Should Know About Headlines

ImageHeadlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. You hope you’ll attract the traffic, but to do that you need to understand some basic things about writing headlines.

Here are 5 things you should know about headlines before you start writing them.

  1. The headline’s job is to entice the reader to read your content. If it does that, then it’s done its job.
  2. Your headline should tell the reader what your content is about. Don’t mince words. Be specific and not misleading.
  3. A well-written headline online is optimized for both search engines and social media.
  4. A headline should be as long as necessary to get readers to click the link and read your content, but it shouldn’t be any longer than that. Shorter is better, but a short headline that doesn’t tell the reader what your content is about and that doesn’t entice the reader to read the article isn’t a good headline.
  5. A good headline has an emotional trigger. Readers are looking for benefits. Give your readers something to hold onto – a benefit – and then deliver on the headline’s promise.

Writing good headlines is an art. If you do it well, you’ll have lots of readers.

CarolineMelberg

Caroline Melberg

Chief Engagement Officer, Small Business Mavericks

I'm the founder and CEO (Chief Engagement Officer) of Small Business Mavericks, a full-service Marketing Company based in Wayzata, Minnesota. We specialize in Web Design & Development Services, Search Engine Optimization, Social Networking and Social Media Strategy, Implementation and Training. We make online marketing simple for business owners. I believe that marketing is not communication, it's a conversation. I speak frequently about social media and the social web and have been told I have a talent for demystifying online marketing concepts and explaining them in down-to-earth terms.
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Comments

quantumsupport
Posted on March 10th 2014 at 8:43AM

Alk five points are useful. But i love point 4 and 5. There is always a debate about length of headline in internet content. The point 5 is highlighting on catchy title topic. I think point 4 and 5 must be in mind when writing a headline. Success of content mostly depends on a catchy title. 

Protect and Access
Posted on March 14th 2014 at 9:40AM

I think the priority areas are arranged in perfect order. Point 1 is the best priority no doubt. Rests are important but priority is minimizing. As a whole this is a good post.