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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. You hope you’ll attract the traffic, but to do that you need to understand some basic things about writing headlines.
Here are 5 things you should know about headlines before you start writing them.
Writing good headlines is an art. If you do it well, you’ll have lots of readers.