- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Things Your Business Should Do with Instagram Right Now
Posted on November 29th 2012
November has proven to be an amazing month for businesses on Instagram. Just within the past week, 649,181 photos were uploaded with the hashtag #blackfriday. Another 25,127 photos were shared with #cybermonday.
Nearly three-quarters of a million people thought to share their holiday gift ideas on the mobile platform. With these recent examples in mind, isn’t it a good time to add Instagram to your business’ social media marketing mix?
Here are five tips to get you and your business out there on Instagram.
1. Understand what Instagram can do for your business. If you’ve read articles about how to be more human in your social media messaging, you’ll find Instagram a great way to show that softer side of your business. When you apply Instagram filters and other effects to your photos, it instantly gives these images a less showy and more homey feel. In this way, you’ll begin to see Instagram as a tour guide (versus a tour) of your business.
2. Sign up for an account. Use your Android or iPhone, get the free app, and register the name you want — preferably one that jibes with your Facebook and other social URLs — before someone else does.
3. Make your profile photo stand out. Although Instagram is primarily a mobile platform, each user now has a Web profile. Your online profile photo will appear to most slightly larger than the size of a U.S. quarter. Think about an image that will be attractive to viewers at that size.
4. Upload and filter existing photos. The current Web profile features a gallery of seven user photos. If you don’t feel motivated to go out and shoot seven photos, scroll through the photos you already have on your phone. Upload relevant ones to Instagram, add filters, and share them with your new visitors.
5. Connect your account everywhere. As Chuck D bellowed in Sonic Youth’s “Kool Thing,” “Let EVERYBODY know.” Use a tool like Shortstack to create an Instagram tab on your Facebook page. Add an official Instagram badge to your Website and email newsletters.
Once you begin to snap photos, be sure click the options that allow you to send your images directly to Facebook, Twitter, Tumblr, or your other existing social channels.
Later on, I’ll bug you to start monitoring, engaging, and measuring. But for now — use these tips to get on your proverbial social media training wheels.
What do you think — are you ready to start your business on Instagram? Is there anything holding you back?
Headline Photo Credit: Flickr CC / dottiemae