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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Companies that align their sales and marketing teams are proven to have more business success. Introducing Smarketing!
Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to create a seamless transition for leads and customers within that funnel. Taken from our latest eBook, The Complete Guide To Unifying Your Sales and Marketing Efforts, the following infographic provides valuable tips to successfully enhancing your business through an integrated Smarketing team.
Laura is a long-time newspaper and magazine journalist turned Digital Content Manager for SyneCore Tech, an integrated digital marketing agency located in sometimes balmy, oft-times frigid, Minneapolis, Minnesota. She specializes in marketing blogs, but also churns out bodacious content for various other industries. Outside of her 9-5 life, she works as a freelance videographer, reads and rereads every Jane Austin novel out there, and actively advocates for the continued use of the Oxford comma. Feel free to follow her on Twitter or connect on LinkedIn.