Jun 19 Posted 4 years ago
Really great post you've done. It's very important to recognise the types of fans on your page so managers can create content that will drive activity.
I think sweepstakers could be broken down a little further, into the fans that will unlike your page after entering and the fans that will stick around for future cometitions/offers.
Thanks for sharing :)
Jun 15 Posted 4 years ago
EXCELLENT Post Steph. This is a valuable resource for any community manager. Hopefully you get a lot of shares so that more people can see this post. We will be sharing it on our social media accounts today.
Jun 14 Posted 4 years ago
This is a useful framework. Would'nt it be great if they would self-identify themselves into a bucket :) It is a challenge to identify fans that may convert to customers - and this is an extremely important type. One thing to consider for the "The Potential Client/Customer" type is to try and get these fans into your sales pipeline. You could use FB Page apps to pull them into your email database (https://apps.facebook.com/ctctjmml/) or mobile database (http://mofans.co/) or Salesforce db (http://blog.involver.com/2011/08/23/salesforce-integration-to-release-in-conjunction-with-dreamforce-2011/).
Jun 14 Posted 4 years ago
I do like and relate to your categories.
Sorry, I'm more negative on "sweepstakers", unless the prize directly relates to your product or service (e.g. a hotel offering a free stay) OR you can use the entries for another purpose (e.g. photo contest).
It seems that unless you offer a constant series of contests, their low rates of interaction will reduce the percentage of people that like or comment on a post, hurting rankings. And they will likely never convert into sales. So I don't go after them.
Jun 12 Posted 4 years ago
Good work! Not really friend of generalizations, things can be much more complex than 5 categories, but we must help ourselves with some techniques so as to simplify our work and I believe you´ve done it
Thanks again for sharing your thoughts
Claude @ md marketing digital Argentina
Webinars On Demand
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
December 06, 2016In this webinar, Managing Director, Eric Hazard, and Strategic Alliances Director, David Chan, will delve into a mechanics of brand compliance s...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...