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Jun 19 Posted 2 years ago
Really great post you've done. It's very important to recognise the types of fans on your page so managers can create content that will drive activity.
I think sweepstakers could be broken down a little further, into the fans that will unlike your page after entering and the fans that will stick around for future cometitions/offers.
Thanks for sharing :)
Jun 15 Posted 2 years ago
EXCELLENT Post Steph. This is a valuable resource for any community manager. Hopefully you get a lot of shares so that more people can see this post. We will be sharing it on our social media accounts today.
Jun 14 Posted 2 years ago
This is a useful framework. Would'nt it be great if they would self-identify themselves into a bucket :) It is a challenge to identify fans that may convert to customers - and this is an extremely important type. One thing to consider for the "The Potential Client/Customer" type is to try and get these fans into your sales pipeline. You could use FB Page apps to pull them into your email database (https://apps.facebook.com/ctctjmml/) or mobile database (http://mofans.co/) or Salesforce db (http://blog.involver.com/2011/08/23/salesforce-integration-to-release-in-conjunction-with-dreamforce-2011/).
Jun 14 Posted 2 years ago
I do like and relate to your categories.
Sorry, I'm more negative on "sweepstakers", unless the prize directly relates to your product or service (e.g. a hotel offering a free stay) OR you can use the entries for another purpose (e.g. photo contest).
It seems that unless you offer a constant series of contests, their low rates of interaction will reduce the percentage of people that like or comment on a post, hurting rankings. And they will likely never convert into sales. So I don't go after them.
Jun 12 Posted 2 years ago
Good work! Not really friend of generalizations, things can be much more complex than 5 categories, but we must help ourselves with some techniques so as to simplify our work and I believe you´ve done it
Thanks again for sharing your thoughts
Claude @ md marketing digital Argentina