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Jun 12 Posted 1 year ago
Jon, this is really on the money. I'm amazed how what you've described here isn't more commonplace. How many books and lectures on sales and marketing have there been on keeping the customer you have versus trying to win new business? Here you have a cohort of already converted individuals eager to share your story and feel a part of what you represent. Giving them the means to do so just seems so obvious.
Thanks for sharing your views. It supports the business I do helping brands and businesses actually achieve that connection.