May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 12 Posted 1 year ago
Jon, this is really on the money. I'm amazed how what you've described here isn't more commonplace. How many books and lectures on sales and marketing have there been on keeping the customer you have versus trying to win new business? Here you have a cohort of already converted individuals eager to share your story and feel a part of what you represent. Giving them the means to do so just seems so obvious.
Thanks for sharing your views. It supports the business I do helping brands and businesses actually achieve that connection.