Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group

5 Unforgivable Social Media Mistakes

social media mistakes

Looking for social marketing tips to help grow your business?  Here’s something a little different.  Here are five unforgivable social media mistakes to avoid at all costs.  If you don’t heed our advice, then you’ll need more than a few social media marketing tips to get your business’s social strategy back on track.

Putting On Blinders

Ignoring the fact that social SEO is a major factor in your business’s online success is a mistake that will cost you online traffic, customers and profits.  Social SEO must be a vital part of any content marketing strategy if you hope to rank high in any of the major search engines and get found in organic searches.  Facebook, Google+, YouTube and Twitter: These social networks – along with others – must be included in any social media SEO strategy.

Can’t Buy Love

Never – never ever – find yourself so desperate to grow your business’s social marketing footprint that you end up buying social network fans and followers.  It is not just the fact that many of these will be fake accounts, or real, but worthless to your business.  Your earned social community and real customers will likely see right through this ruse and will lose faith in your reputation as a business and brand.

All or Nothing

Are you focusing your entire social marketing strategy on one, single social network?  Not only could something go really wrong (i.e. Facebook site-wide outage), but your business will also be missing out on connecting with much of its target audience.  While it is not a good idea to spread yourself too thin, your business should implement a strategy that takes advantage of multiple social channels and social apps.

Two-Way Street

Stop talking at your social community.  In no way are we saying that you should stop posting on your Facebook for business page or tweeting to your Twitter followers.  Instead, you need to shift your posting strategy from “talking to” your audience to “talking with” your audience.  Including your social community in the conversation is a sure-fire way to create an engaged audience.

One-Track Mind

Failing to keep up with the ever-changing social network landscape and continuing to do the same thing – even if it is working right now – without making adjustments is a recipe for disaster.  Case in point – Facebook recently updated is algorithm and most users are showing less Reach on certain types of posts.  These posting strategies were working in the past, but are now not performing as well as other types of posts.  If business owners continue to focus only on past social marketing success, they will soon find themselves a social media failure.

Join The Conversation

  • Reshu's picture
    Nov 8 Posted 3 years ago Reshu
    Good points Shona! Businesses and organizations are using social media to connect with their community. Social media marketing has become an inseparable part of the overall marketing strategy for every business. But, I totally agree with you that buying fans and followers is not a good idea to establish your brand on social media platforms.

    My two cents on social media mistakes to avoid:

    1) Delay in replying on social media - Consumers expect quicker responses on social media. “When social media is concerned, 42% of consumers said they expect a 60-minute response time, with 32% expecting responses within 30 minutes.” Delay in responding to your fans/followers can cost you a lot.

    2) Using promotional tone - Always remember that “it’s not all about you” on social media. Instead, your goal should be to build a strong social media community by providing valuable and helpful content.

    Only talking about your product and services is the biggest mistake that many brands make. Ideally, you should follow the 80/20 rule, which says that 80 percent of the content you post should address your customers' problems and only 20 percent should be about your company and what you do.

    My thoughts:

  • Nov 7 Posted 3 years ago Ajay Prasad (not verified)

    Hi Shona
    Your post is very-very important for getting success in any business through social media because we have to know our mistakes first. Your have written 5 Unforgivable Social Media Mistakes that people or users will take care. Thank you so much.

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...