May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 8 Posted 1 year agoGood points Shona! Businesses and organizations are using social media to connect with their community. Social media marketing has become an inseparable part of the overall marketing strategy for every business. But, I totally agree with you that buying fans and followers is not a good idea to establish your brand on social media platforms.
My two cents on social media mistakes to avoid:
1) Delay in replying on social media - Consumers expect quicker responses on social media. “When social media is concerned, 42% of consumers said they expect a 60-minute response time, with 32% expecting responses within 30 minutes.” Delay in responding to your fans/followers can cost you a lot.
2) Using promotional tone - Always remember that “it’s not all about you” on social media. Instead, your goal should be to build a strong social media community by providing valuable and helpful content.
Only talking about your product and services is the biggest mistake that many brands make. Ideally, you should follow the 80/20 rule, which says that 80 percent of the content you post should address your customers' problems and only 20 percent should be about your company and what you do.
Nov 7 Posted 1 year ago
Your post is very-very important for getting success in any business through social media because we have to know our mistakes first. Your have written 5 Unforgivable Social Media Mistakes .......so that people or users will take care. Thank you so much.