Nov 8 Posted 2 years agoGood points Shona! Businesses and organizations are using social media to connect with their community. Social media marketing has become an inseparable part of the overall marketing strategy for every business. But, I totally agree with you that buying fans and followers is not a good idea to establish your brand on social media platforms.
My two cents on social media mistakes to avoid:
1) Delay in replying on social media - Consumers expect quicker responses on social media. “When social media is concerned, 42% of consumers said they expect a 60-minute response time, with 32% expecting responses within 30 minutes.” Delay in responding to your fans/followers can cost you a lot.
2) Using promotional tone - Always remember that “it’s not all about you” on social media. Instead, your goal should be to build a strong social media community by providing valuable and helpful content.
Only talking about your product and services is the biggest mistake that many brands make. Ideally, you should follow the 80/20 rule, which says that 80 percent of the content you post should address your customers' problems and only 20 percent should be about your company and what you do.
Nov 7 Posted 2 years ago
Your post is very-very important for getting success in any business through social media because we have to know our mistakes first. Your have written 5 Unforgivable Social Media Mistakes .......so that people or users will take care. Thank you so much.
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...