5 Useful Apps for Facebook Business Pages

Mike Allton
Mike Allton Internet Marketing Consultant, The Social Media Hat

Posted on May 17th 2013

5 Useful Apps for Facebook Business Pages
Facebook Business Pages

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. Previously on Facebook Pages, you could make a tab as the landing page to promote your business. After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page. But with a little customization, you can go even further than that.

Before talking about some useful apps for Facebook Business Pages, let me briefly explain how business owners can enhance their Facebook Pages with new timeline features.

Cover images for your Facebook Page – There is no doubt that cover images are the most noticeable aspect when people land on your Page. Use this space to represent your brand and welcome users to your Page. The minimum size for the cover image is 851x315 pixels. You can even use this space to encourage likes and announce new products, though be mindful of Facebook's restrictions.

Use this resource – 5 Websites to Find Facebook timeline cover images

Profile picture – Square shaped profile pictures fit exactly and this image will be shown at the top of your page slightly overlapping your cover shot and also will be used as thumbnail when interacting with Facebook as your page. You can either choose your brand logo or a brand icon as your profile picture so that you can be easily recognized.

Facebook apps

5 essential apps for your brand’s Facebook page

If you’ve already been using Facebook for your business there is a good chance that you will have noticed big brands and companies using a landing page on their Facebook business page when people visits a page for the first time. You may have even set one up for yourself. But with the new timeline changes, you cannot setup landing pages. They’re dead.

This doesn’t mean you cannot create custom landing pages, but you cannot redirect when a user arrives to your page for the first time. You can still add custom content, opt in boxes and much more. You can also add apps in a new tab to your Facebook Business Page.

How can you direct the user to a specific app tab page? You can use Cover pictures in your page to direct users to click on the app tab page. For example: You can show arrows pointing the specific app tab page for promotional activities. By default the tabs on Facebook Business Pages come with Photos and Like Count. When you install an app, you can move them to last. Each business page can have up to 12 applications installed and 4 showing without any distraction.

social media marketing

All the apps can be re-arranged apart from the very first slot, which will always hold your Page's Photos. For everything else, you can simply re-arrange or edit the app settings by clicking on the pencil that appears in the top right of the image. You can even create custom images for these tabs. You need to create app images at 111 x 74 pixels. The images are used to represent your app and can also be used to add subtle directional hints towards the like button.

Static HTML iframe tabs

Static HTML is the largest provider of custom tabs on Facebook. You can create custom HTML pages containing anything. Just install the app and you will find welcome tab added to your Facebook page. Click the welcome tab and start editing.

marketing on Facebook

Once you’ve installed the app, you have 5 core apps inside it to get started right away. HTML app to create HTML content, Image app to upload an image each for your public and fan content, you can use a page from your website to display includes resizing functionality. Business apps include a contact form where people can directly email you from the page. You can even add tabs inside the app.

Aweber Web form Tool

As you all know Aweber is an excellent email subscription service with beautiful opt in forms. Use the Aweber web form tool app inside your Facebook page to collect email lists. It's a simple way to add your Aweber optin forms. If you’re announcing a giveaway for your Facebook fans, redirect them here to enter an email address to participate in the giveaway. This way all the email lists are collected within your Aweber account, one of the best ways to convert social media audiences into email subscribers. Follow this tutorial on Aweber to install the app smoothly.

YouTube for Pages

The YouTube for Pages app shows all of your videos from your YouTube channel. If you are video blogging (vlogging) or helping people with content through videos, then this is a must have app for your Facebook Page. This is how it looks when installed on a Facebook Page: Sample page.

YouTube for Facebook Business Pages

Once installed, fill in the name of a YouTube user or channel. You can display a set of videos by selecting a playlist of videos that you've created in your YouTube account or feature a video to be placed at the top of the page when the page initially loads.

Networked Blogs

If you use the Networked Blogs app to push your blog feeds to Facebook page automatically, you can use the app in your page tabs to display all your blog posts. I have been using RSS Grafiti to display all my blog posts on my own Facebook Page.

Sweepstakes

By adding the Sweepstakes app you can run contests within your Facebook Pages to capture likes and engage followers.

What other suggestions or questions do you have? Please comment below, and good luck improving your Facebook Page!

Mike Allton

Mike Allton

Internet Marketing Consultant, The Social Media Hat

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media, Blogging, website development, SEO and Internet marketing.

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional web development and Internet consulting full time.

For most clients and projects, we start with a new website. The new site is based on the Drupal Content Management System (CMS) platform so that the client may log into their site and add or edit content any time they need to. Each CMS includes a built-in Blog and other content types like FAQs and Testimonials. The CMS also includes a full compliment of SEO and Social Media integration options so that every time they create a new blog entry, that post is automatically shared with search engines like Google and Bing, and can be easily posted to social networks like Facebook, Google+ and Twitter.

Once we have a great new website in place, I provide my business clients with ongoing marketing advice and assistance. I can tell them exactly what they need to do, or just do it for them, depending on how involved they wish to be. These ongoing activities can include blogging, creating and updating social network profiles, interacting with followers and readers, and managing online advertising campaigns.

I am the editor at The Social Media Hat (http://www.TheSocialMediaHat.com) where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today?

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Comments

living_business
Posted on May 17th 2013 at 7:19AM

Thanks, Mike. You might also look into vcita. It offers a way to establish contact or set an appointment via a Facebook page. See https://www.facebook.com/pages/Living-Business-LLC/294082397390731

Nick Steeves
Posted on May 20th 2013 at 12:39AM

Great article Mike!

Although you can't make Page Tabs the default landing page for visitors to your Facebook Page, you can make them the default landing page for your Facebook Ads. This is a great method for boosting the conversion of your Facebook Ad clicks - Facebook Ads that take users outside of Facebook to external landing pages have been proven to significantly descrease conversion.

Check out my recent ebook The Ultimate Guide to Boosting your Social Media ROI for more information on how to optimize Facebook Ads using Custom Page Tabs.

Wishpond also offers a number of Facebook Business Apps, including Sweepstakes, Photo Contest and Vote Contest.

Apps Mav
Posted on May 24th 2013 at 7:53AM

I'd like to leave a quick line about our FB Apps suite for businesses. Our apps includes the ones that support the functions you listed above and more - such as F-Shop, Group Deals and more. It'd be great if you could take a look and share your feedback.

Best,
Uvika W.
@appsmav
sales@appsmav.com

Petar Bogdan
Posted on June 7th 2013 at 9:26AM

 Hi! :)

I can suggest SocialComments-FREE Facebook app for doing like/comment contest (now available FOR FREE in MOBILE VERSION!) http://www.fenixapps.com/socialcomments/. With this app, you can organize contest in accordance with Facebook's promotions guidelines, choose winners, lock contest, unlock contest etc. This applications is free. :)

If you have any questions please feel free to contact me. :)


Petar Bogdan

e: petar@fenixapps.com

t: @petarbogdan

Abhijit Sen
Posted on February 4th 2014 at 7:02AM

Thank you for this amazing post! These apps are so useful to generate more costumers to and fans to your page..