Jan 2 Posted 3 years ago
Nice article, Angela. Very good point you raised about most 'Likes' may be as a result of the quality of work you already provide offline rather than online.
I do however disagree with your point on running a competition. This can attract a high number of targeted fans in a short space of time providing that the giveaway is linked to your product or service. What isn't as effective is a company giving away an iPad who provides dog grooming services as the reward doesn't match typical business activity.
We ran a small survey towards the end of 2012 and 72% of people stated they Like a page in order to get a discount, so although this isn't linked to engagement and long term strategies, it does mean that offers like '50% off your first visit' can be effective at getting new clients through the door - the quality of service and continued exposure on Facebook is what can turn them into loyal, repeat customers.
Whats important is that a brand combines a number of activities and connects them to social and non-social campaigns and I feel competitions are a low cost, effective way to fill the top of the sales funnel.
Would appreciate your thoughts :)
Dec 30 Posted 3 years ago
I like Facebook page because the brand provide high quality service. And, I don't really encourage my customers to spend all effort just to acquire Likes. For me, Facebook will not last longer.
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...