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Jan 2 Posted 2 years ago
Nice article, Angela. Very good point you raised about most 'Likes' may be as a result of the quality of work you already provide offline rather than online.
I do however disagree with your point on running a competition. This can attract a high number of targeted fans in a short space of time providing that the giveaway is linked to your product or service. What isn't as effective is a company giving away an iPad who provides dog grooming services as the reward doesn't match typical business activity.
We ran a small survey towards the end of 2012 and 72% of people stated they Like a page in order to get a discount, so although this isn't linked to engagement and long term strategies, it does mean that offers like '50% off your first visit' can be effective at getting new clients through the door - the quality of service and continued exposure on Facebook is what can turn them into loyal, repeat customers.
Whats important is that a brand combines a number of activities and connects them to social and non-social campaigns and I feel competitions are a low cost, effective way to fill the top of the sales funnel.
Would appreciate your thoughts :)
Dec 30 Posted 2 years ago
I like Facebook page because the brand provide high quality service. And, I don't really encourage my customers to spend all effort just to acquire Likes. For me, Facebook will not last longer.