May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Mar 28 Posted 2 years ago
"Help A Customer Out" has to be a favorite of mine here. I think one of the pivotol value propositions afforded by social media is the luxury of being able to integrate into conversation with customers. It's not always "sell," it's not always push. Often it's just being there to converse and provide information which ultimately builds the trust between brand and consumer.