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February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 28 Posted 1 year ago
"Help A Customer Out" has to be a favorite of mine here. I think one of the pivotol value propositions afforded by social media is the luxury of being able to integrate into conversation with customers. It's not always "sell," it's not always push. Often it's just being there to converse and provide information which ultimately builds the trust between brand and consumer.