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5 Ways to Stay Linked In

Use LinkedIn wiselyLinkedIn can be great for networking, but only if you know how to use it efficiently. Think about this – if you reached out to any one of your contacts today, would he or she be willing to help you achieve your goals? If you’re not sure, you may want to consider strengthening your relationship. If you already have strong relationships with your contacts and can rely on them, then you want to keep it that way. Here are some tips for staying connected with current and future contacts.

1. Set Goals. Go beyond collecting contacts. Before you accept a LinkedIn invitation or invite someone to join your network, identify a specific reason for connecting. Do you simply want to get back in touch? Are you looking to hire? Or, are you searching for career opportunities? Be sure to think about how you might be able to help a potential contact and not just what that individual may be able to do for you. You can set the tone for your future relationships by making your goals as clear as possible during your initial interaction. Share your goals in person, in a personalized LinkedIn invitation, or by using the “Advice for Contacting” section.

2.  Promote. Consider writing a captivating, detailed, and genuine recommendation for one of your contacts. In addition to writing recommendations, there are other ways to promote someone’s work. Not too long ago, LinkedIn added a feature that allows you to endorse your contacts for certain skills. Consider your level of expertise and your relationship to the person you want to endorse or recommend. In some situations, recommending or endorsing a contact for skills you are not familiar with or have yet to develop may have an effect that is the opposite of what you intended.

3. Share. Become familiar with what interests your contacts by paying attention to their posts, comments, and group activity. If you are connected to a contact through other networking sites, use those platforms as additional opportunities to enhance your relationship. Also, comment on posts. When contacts post something, it can usually be taken as a sign that they are inviting you to interact with them. You don’t have to agree with everything your contacts post, but remember to be tactful. Consider sending your contacts articles or information about events that might be of interest to them. Think quality over quantity and don’t clog their inbox, though. If your contacts don’t thank you or follow up, it could be a sign that they prefer not to receive such content.

4.  Monitor. When contacts post about their promotion, a new job, an award, or a publication, congratulate them. You can also just ask your contacts how things are going and then update them on your professional endeavors. People get busy sometimes, but make a mental note of how long it takes your contacts to get back to you. If they never respond, or don’t return your message after a substantial amount of time, you may want to reconsider keeping that individual in your network. The same applies if you never or begrudgingly reply to a message a contact has sent you.

5.  Engage Offline. Arrange to meet up at professional events. If you unexpectedly run into a contact, spend some time catching up. If there’s no time, schedule a more convenient time to talk. Additionally, if you and a contact are having an interesting exchange online, you could suggest meeting in person to continue the conversation.

Being a LION (ESS) does not make you king or queen of the networking jungle. To make the most of LinkedIn, your relationships with individuals in your network must have meaning. So before you head to your next networking event, accept or send a LinkedIn invitation, make sure you take the time to start your relationship off on the right track.

The information provided in this article is for educational purposes only.

Join The Conversation

  • Dr. Shonda Lackey's picture
    Mar 11 Posted 4 years ago Dr. Shonda Lackey

    Thank you. In most cases, people have already met or worked with their LinkedIn contacts. This definitely makes it easier for people to continue to engage offline.  And like any successful relationship, it must be mutually beneficial. Also, it's important to make time to develop the relationship. Thanks for adding to the discussion.

  • Dr. Shonda Lackey's picture
    Feb 21 Posted 4 years ago Dr. Shonda Lackey

    Thanks, Erick. Today, many patients look for information online and social media is a platform doctors can use to reach those patients. Specifically, the LinkedIn profiles of doctors can enhance their professional credibility from the perspective of potential patients as well as other health care professionals. LinkedIn can also help facilitate collaboration with other health care professionals.

  • Feb 18 Posted 4 years ago kclancy

    This is great advice for people looking to maximize their use of Linkedin. I find engaging people offline is especially important in developing relationships. Oftentimes it's difficult to create a relationship via Linkedin, or any other site online. Linkedin, however, provides you the opportunity to communicate with another person and make plans to see them in person. 

    I recently attended a networking seminar with Bill Lampton ( and he talked about how important it is to show how you're going to help your contacts too. People don't necessarily want to connect with someone who just wants to use them to get ahead. You need to give something back to your contacts too. Whether you're helping them by pointing out useful articles for their position or industry, or by connecting them with other people. 

  • Dr. Shonda Lackey's picture
    Feb 17 Posted 4 years ago Dr. Shonda Lackey

    Thanks for sharing. Following up after networking events is key and can lead to some excellent partnerships.

  • Feb 17 Posted 4 years ago MDwebpro (not verified)

    Excellent tips Shonda. This are excellent tips that doctors ought to follow in order to facilitate marketing of their medical services through social media.

    Erick Kinuthia




  • Kent Ong's picture
    Feb 16 Posted 4 years ago Kent Ong

    We can use offline way to share our profile and build our connections on LInkedin. Each time after I attended any networking events. I will do follow up (learn from Ivan Misner) by sending email. I will include my LinkedIn profile link in the email. It helps in building my LinkedIn connection.

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