5 Writing Tips to Jumpstart Your Business Blog

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Laura Tate Owner, Crackerjack Scribe

Posted on November 14th 2013

5 Writing Tips to Jumpstart Your Business Blog

There's been an influx of inquiries by friends and acquaintances on the best way to set up a business blog and to start writing posts. Some of these people are planning to start a business in the near future, and others have already had their companies for a while. Whatever state they are in, if they don't have an active business blog, they should get one up as soon as possible. The competition is growing as more business owners realize the value of adding a blog to their marketing assets. Well written articles pertaining to a business owner's industry, published throughout the Web, helps establish them as an authority in their field.

Business Blog Writing Tips to Get Started

Here are some writing tips to help you get started with your business blog. (For advice on what platform to use, check out this article, Best Blog Sites.) Keep in mind,  there are other considerations, such as SEO (search engine optimization), and promoting your blog with a  strong social media network. I'll be focusing this post on the act of writing, and how to prepare yourself for the task.

1. Brainstorm and Target

You must decide who your audience is. If you're in the real estate business, your target audience would be people who want to buy or sell homes. But perhaps you have a niche market. Using the real estate example, if your main focus is luxury real estate, then most of the content will focus on luxury homes. Getting more specific: if your business serves a particular area,  you might want to include content that is relative to that region.

2. Set up an Editorial Calendar

Use a spreadsheet to set up a daily, weekly or monthly calendar to keep your articles in order. Having a calendar will set a clear editorial path for your business blog, and keep you deadline-oriented. In the schedule, make sure you have columns for due dates, post dates, and, if you hire freelance writers, you can create columns to keep track of who wrote what. It's also a good idea to include a column for the main keyword used in the article, and one for the post link. This helps you keep track of how the well the keyword is ranking for the post. Most importantly--stick to the schedule.

Writing tips for your business blog

3. Now Write

Writer's block hits everyone. The first thing to do is to stick to the schedule you created. If needed, add another column to your editorial calendar--the day and time you should write your post. Dedicate that period to writing. Go to the library or somewhere quiet and without distractions if necessary. The point is to sit down and write. Questions to ask yourself to get started: What is my story about? Or, what is the main point I want to get across? Don't worry about the headline right away, type in whatever comes to mind. You can change it later. When you are ready to title your post, the headline should be short and tell the reader exactly what the article is about.

4. Remember Your Audience

Who is your target audience? Keep this in mind when writing your business blog post. Put yourself in their place--what would you want to know about your product or services? What kind of information is important to know about your industry? Again, the real estate model: what should a person know and do before buying a home? Perhaps it could simply be a home buyer's checklist. Remember, there are tons of generic articles out there: make yours unique and specific to what you and your business offers.

5. Proofread, and Proofread Again

After you write your blog post, set it aside for a few hours, or even a day, and come back and read it with fresh eyes. Don't rely on spell check. If possible, ask a coworker or friend to be your proofreader. If you really want to make sure you're article is in tip-top shape, hire a freelance editor to proofread and edit your blog posts. The positive impact on your brand will be worth the cost. 

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Laura Tate

Owner, Crackerjack Scribe

Laura Tate is founder and CEO of Crackerjack Scribe, a social media and content engagement company. She helps small to medium-sized businesses connect to customers on the Web through creation of vital and active social media networks and unique content publishing. Crackerjack Scribe also offers article writing, editing and book publishing services.

Laura has worked as a writer, editor, publisher, and sometimes Website creator and graphic designer for more than 15 years. She served as Associate Publisher and Editor of the weekly newspaper,The Malibu Times,and the bimonthly lifestyleMalibu Times Magazine for more than 10 years.

Through her interest in Argentine tango, Laura dived into social media marketing to effectively promote the dance to tango lovers around the world. Using her newly gained knowledge and expertise, she drove the effort to implement social media and email into The Malibu Times‘ overall marketing plan. Laura also writes for several blogs, and continues her interest in journalism by writing for the Los Angeles Times newspaper group.

 

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Comments

Adella Choi
Posted on November 16th 2013 at 1:09PM

Hi Laura. Great article! Another important thing is the titles. According to copyblogger, 80% of people will read a title, only 20% will read the rest. One of my favorites that I saw recently was “Are these 6 stupid blog mistakes costing your business new leads?” which helped boost this article to generate 212 Retweets. Check out this recent article from my colleague James, which includes 10 formulas for writing awesome blog titles: http://blog.wishpond.com/post/60276168559/10-sure-fire-blog-title-formul...

Robmont
Posted on November 27th 2013 at 7:41PM

Thank you for the tips! All good! I particularly liked your advice about writer's block, and it also made me smile because my blog is called "Writer's Blog." (http://www.robertsmontgomery.com/) Writer's block is a very telling phenomenon. I suspect one of its primary causes is that writing requires more than ordinary attention. The process of choosing words has more at stake than it does when you're just talking. When you're talking you have gesture, tone of voice and eye contact to assist you in getting your points across. Writing you have just words (and of course the well-placed image). When Writer's block hits with particular intensity, the best thing to write about might even be the puzzle of why it's so hard to get to the writing.