Nov 13 Posted 2 years ago
Jim, this is right on target, and right in Whit.li's wheelhouse.
We think that missing "Why" can be decoded by supplementing
psychographics (we call these "derivatives") with personality analysis.
Like sentiment, we read the words you write. Unlike sentiment, we start with you and dig deeply
so the results are much more accurate. Would love to hear your thoughts - you can see a little
at http://whit.li ...Jack
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
September 10, 2015Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain...
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...
July 15, 2015How do you ensure your brand is communicating its core image -- and value -- consistently and effectively over time? Social content plays a...