Nov 13 Posted 2 years ago
Jim, this is right on target, and right in Whit.li's wheelhouse.
We think that missing "Why" can be decoded by supplementing
psychographics (we call these "derivatives") with personality analysis.
Like sentiment, we read the words you write. Unlike sentiment, we start with you and dig deeply
so the results are much more accurate. Would love to hear your thoughts - you can see a little
at http://whit.li ...Jack
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