Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
6 Important Mobile App Features for Your Business
Posted on October 13th 2013
6 Important Mobile App Features for your Business
From small businesses to large scale corporate companies, Mobile has become the latest frontier. Entrepreneurs now seem to delve more into building a mobile application for their business instead of investing in a mobile friendly version of their website.
The mobile app world offers countless applications, but generating an application that actually adds value to your business is the major challenge. Some applications actually facilitate in creating great revenue for their businesses. Here are 6 important mobile application features that every business must consider.
1 – Social Integration
Integrating social media sharing has become a necessity for every mobile application. The crowd over social media will share almost everything they feel passionate about. Use Facebook or any other social media platform to allow your user to sign up, like, comment or share posts about various events, making it simple for the users to remain engaged with your application.
2 – Allow Customization
Make sure that the users feel safe and comfortable using your app. Allow them to customize the app the way they like it, by choosing colors, fonts and most importantly if it happens to be a social application, allow them to get a strong hand on the privacy settings. This way it gives users the opportunity to alter the application to the way they like it.
3 – Eliminate Clicks
Once you have the user on your application, to make sure that they stay, be keen about eliminating every unnecessary click or tap from your application. Try to ask minimum amount of information from the user. Often the hassle of detailed signing up diverts their interest. You only have a small window to engage the user, and if they have a bad experience, they are definitely not going to try again.
4 – Include Analytics
For small businesses, the ultimate requirement is to track and identify their user’s actions and experience. The best way to achieve that is by integrating a system of analytics into your mobile application. Tracking and analyzing their experience is more important for your business rather than a handful of data that does not pay off. Gathering relevant data will only help encourage better updates and functionality.
5 – Maintain Relevancy
Your business app should provide content that is impossible to gain from your website. You need to focus on publishing information that is relevant and adds value to the user’s experience. Over a hundred business apps are successful at virtually representing their business, but lose the game while promoting the product/services they intend offer through the application. Try to deliver a rich experience and beyond.
6 – Feedback system
Getting feedback from the user has proved to be very helpful for many businesses. First of all, giving your users a chance to give feedback makes them comprehend the humble personality of your brand. Secondly it is the easiest way to get suggestions and criticism from the users which will help you to shape the future of your application.
In the end, every business — big or small — will eventually need to develop a mobile app to allow customers to reach them from wherever they are. Its surprising how tapping into some of your phone’s lesser known features can facilitate an engaging connection with your customers.