- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
6 LinkedIn Best Practices
Posted on November 21st 2012
To advance your business, you need to stay current on trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing.
LinkedIn Best Practices
1. Add Applications
LinkedIn provides a variety of applications, which can be used to improve your LinkedIn profile. Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your company presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find places to do some in-person, face-to-face professional networking.
2. Are You Endorsed?
In September, LinkedIn launched a new feature called Endorsements, which enables users to endorse their connections for skills, which they listed in the Skill & Expertise section of their profile. Users can also recommend that their connections list addition skills. The endorsements show up on your profile within that same Skills & Expertise section. Endorsements are fast and painless; all you have to do is click on the + sign next to a particular skill on a user's profile. Because it is so simple quick, many of your connections will respond in kind once you have endorsed them. Just ensure that your profile is complete and that you list the skills you want people to endorse. Endorsements can certainly add credibility to your profile.
3. Use LinkedIn Today
LinkedIn Today is a great news feature that provides you with the most popular stories shared on LinkedIn. Use LinkedIn Today to stay on top of news occurring about marketing, the internet other relevant news. You can also have summaries of LinkedIn Today news sent right to your inbox.
4. Are You Generating Leads?
LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is almost three times higher than the conversion rates of Facebook (.77%) and Twitter (.69%). LinkedIn presents a rich opportunity for lead generation. To get the most lead activity, you should promote and share links to the landing pages for your marketing offers in your Company Status Updates, where appropriate in LinkedIn Answers and Groups and on the Products & Services section of your Company Page.
5. Get Active in LinkedIn Groups
Participating in relevant LinkedIn Groups can help you expand your professional network and keep your finger on the pulse of your industry. You could even create your own LinkedIn Group based on a relevant industry topic, and become a LinkedIn Group administrator. You can use your group to establish yourself as a thought leader in your industry, increase your influence and credibility, and bounce ideas around.
6. Be Recommended
Recommendations are a powerful word-of-mouth marketing tool. The LinkedIn recommendation feature that lets users leave recommendations for each other, which is great for professional networking. Recommendations require a little more time than endorsements, since you actually need to write something about other users. Get recommendations by doing them for others without being asked; some will likely return the favor. Recommendations are not just for individuals. In fact, users can leave a recommendation for anything you feature within the Products & Services tab of your Company Page. After clicking on an individual item on that page, you will see all the user-generated reviews of that particular product or service.
There are so many valuable ways to use LinkedIn. What is your favorite part about being LinkedIn? For a complete guide, see HubSpot’s The Ultimate Cheat Sheet for Mastering LinkedIn.