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6 LinkedIn Best Practices

To advance your business, you need to stay current on trends and continue to innovate.   A powerful and effective way to amplify your marketing mix and generate new LinkedIn_inbound_marketingbusiness is social network marketing.  Establishing a social media presence for your business is important.  Effective social network marketing involves creating and sharing information-rich content.  Social networks can be effective channels to make connections, share content, create a following and market your business.  LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site.  LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter.  Get LinkedIn, and amplify your marketing mix with social network marketing.

LinkedIn Best Practices

1.  Add Applications

LinkedIn provides a variety of applications, which can be used to improve your LinkedIn profile.  Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your company presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find places to do some in-person, face-to-face professional networking.

2.  Are You Endorsed?

In September, LinkedIn launched a new feature called Endorsements, which enables users to endorse their connections for skills, which they listed in the Skill & Expertise section of their profile.  Users can also recommend that their connections list addition skills.  The endorsements show up on your profile within that same Skills & Expertise section.  Endorsements are fast and painless; all you have to do is click on the + sign next to a particular skill on a user's profile.  Because it is so simple quick, many of your connections will respond in kind once you have endorsed them.  Just ensure that your profile is complete and that you list the skills you want people to endorse.  Endorsements can certainly add credibility to your profile.

3.  Use LinkedIn Today

LinkedIn Today is a great news feature that provides you with the most popular stories shared on LinkedIn.  Use LinkedIn Today to stay on top of news occurring about marketing, the internet other relevant news. You can also have summaries of LinkedIn Today news sent right to your inbox.

4.  Are You Generating Leads?

LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is almost three times higher than the conversion rates of Facebook (.77%) and Twitter (.69%).  LinkedIn presents a rich opportunity for lead generation.  To get the most lead activity, you should promote and share links to the landing pages for your marketing offers in your Company Status Updates, where appropriate in LinkedIn Answers and Groups and on the Products & Services section of your Company Page.

5.  Get Active in LinkedIn Groups

Participating in relevant LinkedIn Groups can help you expand your professional network and keep your finger on the pulse of your industry.  You could even create your own LinkedIn Group based on a relevant industry topic, and become a LinkedIn Group administrator. You can use your group to establish yourself as a thought leader in your industry, increase your influence and credibility, and bounce ideas around. 

6.  Be Recommended

Recommendations are a powerful word-of-mouth marketing tool.  The LinkedIn recommendation feature that lets users leave recommendations for each other, which is great for professional networking.  Recommendations require a little more time than endorsements, since you actually need to write something about other users.  Get recommendations by doing them for others without being asked; some will likely return the favor.  Recommendations are not just for individuals.  In fact, users can leave a recommendation for anything you feature within the Products & Services tab of your Company Page.  After clicking on an individual item on that page, you will see all the user-generated reviews of that particular product or service.    

There are so many valuable ways to use LinkedIn.  What is your favorite part about being LinkedIn?  For a complete guide, see HubSpot’s The Ultimate Cheat Sheet for Mastering LinkedIn.

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Join The Conversation

  • Monica Romeri's picture
    Jan 25 Posted 4 years ago Monica Romeri

    Hannah, thanks for your comment.  I agree; being active on LinkedIn is a great way to amplify your professional networking.

  • Monica Romeri's picture
    Jan 25 Posted 4 years ago Monica Romeri

    Thanks for your comment Jim.  I am glad you liked the article.  On December 11, 2012, LinkedIn removed a number of  third-party applications.  Here is an excerpt from an email sent out to LinkedIn members:

    "On December 11, 2012, you'll be getting the new LinkedIn profile, which has a simplified design, provides deeper insights, and surfaces new ways to connect and build relationships. You'll also be one of the first to preview a new way to showcase rich content on your profile -- like presentations, videos, documents, and more. 

    Now there are more ways than ever to tell your professional story on LinkedIn, and we're excited for you to try them out. As we roll out these changes, we'll also be streamlining our app offerings, so the following LinkedIn apps will no longer be supported on the homepage or profile as of December 11: 

    SlideShare Presentations Files 
    Creative Portfolio Display 
    LinkedIn Events 

    Please note, if you use SlideShare Presentations or Creative Portfolio Display your content will still be available on your LinkedIn profile. You can find out more about these changes on our Help Center. 

    We hope you like your new LinkedIn profile! 
    Thanks, The LinkedIn Team"

    I hope that helps.  I apologize for not replying sooner.  I wrote this article a while ago and just came across your comment.  

  • Monica Romeri's picture
    Jan 25 Posted 4 years ago Monica Romeri

    Jomer, thanks for your comment.  I agree completely.  LinkedIn is indeed a rich resource for B2B marketing.

  • Dec 5 Posted 4 years ago jrsocialmedia

    Great post Monica. Short and to the point. I use to share good practice, hints, tips and guides in regards to Social Medai. Whilst training a cline this morning we both noticed that we have the new LinkedIn profile. More inportantly I noticed that is not visible on my profile. Have LinkedIn removed this?

  • Qnary's picture
    Nov 27 Posted 4 years ago Qnary

    LinkedIn is a very impmortant networking tool.  Becoming more involved in groups as well as endorsing and recommending people can only help you when networking with others.

  • jomergregorio's picture
    Nov 21 Posted 4 years ago jomergregorio

    Linked-in is one of the most powerful tools specially in generating leads for B2B.

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