The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
6 Simple Ways To Improve Your Mobile Marketing Awesomesauce
Posted on August 29th 2012
Mobile traffic on smartphones is up 103%, and there is no reason to believe that it will slow down any time soon. Mobile use is happening in a big way, but the problem is that while many of us see it increasing, we don’t feel like there is a lot that we can do about addressing it for our marketing.
There are, however, a few simple things that you can to do to increase your mobile presence in a big way.
1. Go Where The Search Is
Think about it. You’re sitting on the couch and you think of that thing that we forgot to pick up when you were out and about in town. It is easy to reach for your phone or couch-ready tablet. We all tend to take the path of least resistance, and in moments like these the best Internet device is the one that is closest to us. Having a focused content marketing campaign and a well-built website is absolutely key in winning with mobile.
2. Optimize That Inbox
The viewing and reading of email is the third most popular activity when it comes to mobile shopping. The smartphone is the new Inbox, and our emails need to be ready to serve this audience. It’s vital to think in terms of smaller screens. This means skinny emails, big fonts, and large images. Optimize, optimize, optimize.
3. Research Is The Name Of The Game
A painful reality for store owners is that smartphones have introduced a powerful tool for shoppers on the go. Customers are now checking prices and reading reviews, right inside your store. This may be upsetting, but it IS a reality. You need to embrace it, and find creative ways to meet the challenge head on. Competitive pricing, quality product, and focus on a new level of customer service has never been more vital. Top-notch service goes a long way.
Everyone has a mobile website, whether they planned for it or not.
4. Do a Location Refresher
Getting directions to a location or store is one of the most popular shopping activities on mobile devices. The question is, what are you doing to help capture this mobile traffic? Perhaps, it would be a good time to do a location marketing refresher to improve your mobile streetview.
5. Add Product Information And Images To Your Website
With the increase in mobile visits, images are increasingly important. Maintaining an online inventory or menu is necessary to attract visitors that are preparing for a visit. These detailed product pages will also improve your search presence.
6. Remember, You Already Have A Mobile Website
Everyone has a mobile website. By that I mean that your customers are already viewing your email and site on their mobile devices whether you are ready for them or not. Most websites, however, aren’t truly ready for mobile. While we can view any website on our smartphone, many of them aren’t very easy to use and don’t look good on the smaller screen. As mobile becomes more prevalent, the mobile visitor is getting more and more particular about the mobile websites that they use. Having a mobile-optimized site is crucial to marketing effectiveness in this mobile age.
What ways have you planned for mobile use in your marketing plan?