6 Steps to Becoming a Good Social Listener

Posted on March 18th 2013

6 Steps to Becoming a Good Social Listener
Bryan Kramer

Bryan Kramer

CEO, PureMatter

Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.

Bryan was recently listed globally as the 43rd most talked about marketer by senior marketers in a report study via LeadTail. Bryan was also  listed as #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. (full list).

Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention. Bryan has quickly become one of the country’s leading authorities on social strategy, earning a combined reach in his media outlets of over 100k+. In true social style, he loves to talk about it anywhere he can. 


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Debi Davis
Posted on March 18th 2013 at 6:45PM

When identifying your audience (Step 1 in this post), be careful not to depend too much on traditional demographic descriptors such as age and gender.  A more reliable guide would be social or psychographics -- trends related to interests and engagement preferences.

Posted on March 18th 2013 at 7:01PM

Very interesting post, Bryan! I completely agree with you on all points. 

One thing I would add though is that the goals of a social listening program could be different because listening to your customers can help you improve various aspects of your business, not only to engage.

In order to be consistent and focused, I would add one point in the very beginning - to clearly define the goal(s) of your social listening program. What do you want to achieve with it? Being clear on what do you want to achieve with your social listening program will help you define better your next steps, such as defining the right search strategy (location, time period, search terms, etc.) and the right tool(s) for you. 


Aine Doris
Posted on March 19th 2013 at 7:54AM

Bryan - interested in the data you have pulled from Anderson Analytics. Do you know if they make any of their reports freely available?

Thanks for this article - point 5 is a good one. Listening is crucial, but so too is having your response protocol ready.

TSB Supply Chain
Posted on April 24th 2013 at 2:20PM

A key point which fits at the heart of this is making use of the hashtag. Hashtags are still a valuable tool to filter through the content to enable the right message to get across and can be used pro-actively to listen to what other businesses have to say on social media channels.

Have a read of this article giving advice to small and medium-sized businesses.