Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
6 Tactics to Initiate a Conversation on Social Media
Posted on January 22nd 2014
For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.
This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.
While you certainly can publish great content, sit back and wait for your audience to spark a conversation with you, there are several methods that can be employed to more proactively initiate a conversation on social media.
1 – Leave a comment
As a business or brand, there is no reason why you can’t get involved in relevant social media communities outside of your own. Try to figure out where else your audience is spending time on the social web and get involved in those communities by leaving valuable comments and contributions.
2 – Answer a question
The openness of platforms, such as Twitter, enables you to conduct searches based on keywords, hashtags, geography, and more. Spend some time helping people by answering their questions that are relevant to your business or category.
3 – Participate in a chat
Similar to the above, find an organized chat that is relevant to your business or brand, and get involved.
4 – Pose a question
I know this is pretty 101, but make it easy for people to comment on your content by posing questions that require varying levels of thoughtfulness. This will not only encourage trepidatious commenters to socially engage with your content, but will also give more thoughtful and dedicated comments something to sink their teeth into.
5 – Create conversation-worthy content
Conversations naturally occur around certain topics depending on various trends, recent events, pop-culture, and more. If relevant to your business or brand, consider creating content that is related to topics that have a great deal of naturally occurring conversation happening about them already.
6 – Be persistent, learn and optimize
I recognize it may sound odd to think about persistence, learning and optimization as being key to initiating conversation, but the reality is that your audience has many options about where and with whom, they have conversations online. So, if your tactics to spur sociability aren’t immediately successful, try different techniques, be persistent, and continue to optimize your efforts.
How do you initiate conversations on social media?
Is sociability a core pillar of your social media strategy?
How have you been successful at initiating conversations online?
It would be awesome to chat with you more about this either in the comments, or on Twitter @RGBSocial