6 Tips to Keep Your Blog Going

Rachel Strella
Rachel Strella Owner, Strella Social Media

Posted on October 6th 2012

6 Tips to Keep Your Blog Going

Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge.

I am happy to say that, as of last week, I achieved this goal for a full year. There are three reasons why I wanted to blog twice a week. First, I wanted to practice what I preached to my clients: that consistency is key in order to see gains from blogging and social media. Second, blogging is a great way to increase search engine rankings, and I wanted to leverage that.  And, third, blogging is cathartic for me – even when I am rushed for time. I’ve found that my readers enjoy my personal approach to blogging and can relate to the challenges I experience both as a social media professional and as a small business owner. This has led my audience to share my work with others, which, in turn, has grown my audience.

I thought I would share some of the things I did to stay on track during this past year. For those of you who want to stay consistent with your social media efforts, but find that life gets in the way, please read on!

Treat your blog as you would client work.  Anyone who works for or with other people has likely concluded that servicing others comes first… and you come last. This is especially true of someone who owns a business. We have great intentions, but marketing tends to fall to the bottom of the “to-do” list as we work hard to take care of our customers and clients.  To succeed at blogging, you must shift your mindset; you must put yourself first, but also keep in mind that you can serve your readers by offering valuable blog content.

Create an editorial calendar.  I plan my topics up to two months in advance, but I also remain flexible if I need or want to make changes. The process of creating an editorial calendar helps me rack my brain for valuable topics and enables me to plan for potential gaps, which could be filled by guest blogs…

Embrace guest bloggers. During times when you know you’ll be busier than usual or when you simply need a break, line up a few people who can write guest blogs. I encourage you to secure these people ahead of time. My advice is to make your guest blog topics relevant to your industry, but not to be afraid to occasionally embrace something outside of that. Just make sure it’s interesting and in line with how you want your business presented.

Throw perfection out the window. Your blog needs to be great, but it doesn’t need to be perfect. Remember, you’re an expert on a certain topic, so don’t overthink it. Simply offer value to your audience with the knowledge you already have. However, when I say throw perfection out the window, that doesn’t mean throw spell check and proper grammar out the window, too.  These things are still fundamental in order to establish and maintain credibility.

Repurpose content.  There is no need to re-invent the wheel, especially during busy times. Find ways to re-use content you’ve created before. Ideas include: ‘top post of the year,’ previous YouTube videos or recordings that resonated with your audience, white papers that can be modified, answers to questions you often receive, and responses to comments from other social sites or blogs.

Integrate. The best way to stay on track is to integrate your blogging efforts with your business operations and overall marketing strategy.  This prevents the ‘silo-d’ efforts, helps your readers keep pace, and minimizes your workload. For example, I’ve spent the last seven weeks blogging about the process of building a product as I’m creating it. It’s helpful for getting my thoughts together and for generating interest in its launch.  I’m using the blogs as a launch pad for pre-sale webinars, soliciting feedback and advice, and for attracting affiliates and potential buyers. I’ve also been embedding YouTube videos into the blog with information about why someone should attend my webinar about the social media challenges that small business owners face.

Do you blog regularly? What tips can you share for staying on track?

Rachel Strella

Rachel Strella

Owner, Strella Social Media

Rachel Strella is the owner of Strella Social Media, a company specializing in social media management.

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Comments

Rachel,

Thanks for a very interesting article.   Having regular, fresh content is always difficult for so many of us.

Personally I think all your suggestions we already are aware of ... but we have forgotten to implement so to have a gentle reminder is very appreciative.

I particularly like the ideas of an editorial calender & repurposing content.

I look forward to more of your articles.

Nick

 

 

Nick,

Thank you for taking the time to read and comment.

I agree with your statement that the suggestions are known, but that a reminder is needed. I find that to be true of many tip-related pieces. We consume so much, it's refreshing to be reminded of our goals.


Rachel

Setting a goal is very important. Without direction, it goes no where.

Exactly, Kent. Goals give us something to strive for! Thanks for reading and for commenting!

 

Rachel

Great article, Rachel. 'Treat your blog as you would client work' is the tip for me. That applies to all social media work - this is 'work', a 'need to', not a 'nice to'. When you realise that and make that breakthrough, lots of lights suddenly come on and the topics for discussion are illuminated.

Thank you for recognizing this. In order for 'it' to work, you have to work 'it!'

Great work!

I think many people fail even to make a commitment, let alone do some researches like you did.

Thanks

Thank you, Mike. That makes my day!