- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
6 TV Series That Integrate Social Media With Their Broadcast
Posted on March 15th 2014
Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some TV shows take social media even farther than the simple hashtag to encourage audience participation and promotion while airing. Interested in discovering how these shows find success through this technique? Read on to learn more.
1. Dancing With the Stars
Dancing With the Stars has taken a modern approach to social media over the last few seasons. The show shares live Tweets on-screen after each performance. What's more, they've partnered with Facebook to show real-time data regarding which dancers are generating the most buzz in the online community. This simple technique pushes more viewers to join in the conversation and to add their votes to the data.
2. The Big Bang Theory
The Big Bang Theory uses social media in a way that helps promote the show and get fans actively involved. Here are just a few examples of how they do this.
- The producers use Facebook to display teasers for upcoming episodes to get the fans psyched. Once the show airs, they repost the photo with the dialogue from the show to promote even more fan engagement.
- The show uses the GetGlue app so that fans can check in and let their friends know they're watching.
- Fans can also earn rewards for liking, sharing, and following the show, a tactic that effectively promotes the series.
These simple methods of involving the audience push viewers to watch the show, engage in conversation, and promote each episode.
Bones has taken a new approach to solving crimes. Today, fans engage in online conversations during the show to help solve the mystery. Using Twitter as their main platform, the show's social media gurus reply to Tweets while maintaining an open dialogue. Fans can vote for their favorite moment, get extra material, and help solve the crime via social media. This is a successful technique of getting audience members interested not only in each episode's mystery but in the series itself.
If you're not yet watching Bones on Fox, perhaps its time to get on board. If you don't have access to the show when it airs, consider signing up for a new TV provider to watch shows like this for an affordable price.
4. The X Factor
The X Factor uses social media to engage their audience in several ways.
- They allow fans to vote via Twitter.
- They use real-time social data on-air.
- They utilize social media on their social hub website.
The X Factor has seen incredible success through these social media efforts. After integrating hashtags and social media data on air, their Twitter activity shot up 600 percent, which earned them 3,667 Tweets per minute.
5. Person of Interest
The producers of CBS's Person of Interest have taken their social media tactics to a whole new level, encouraging fans to submit their photos via Facebook for a chance to see their photo appear on the show. Even if your photo doesn't end up on the show, you can still have fun with the app since it delivers a "threat level" score. This fun app gets fans more interested in the series by fueling their love for the show off-screen.
Syfy's Face-off takes a unique approach to using social media as a marketing technique. Instead of featuring live Tweets during the show, they monitor the Tweets during the first run of the episode. An hour later for the rerun, they feature Tweets from the fans. This gets the fans to watch the episode again to see if their Tweet shows up, and they call this tactic a "Tweet-peat."
While there are plenty of great shows to watch, these are best at promoting audience participation and expanding their fan base. Clearly the world of television and social media are converging, and other shows are going to have to adopt these tactics if they want to keep up.
Photo Credit: TV and Social Media/shutterstock