The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereChoosing Tactics for Your Content MarketingFrom the Corn Field to the Digital Era: Content Marketing Starts with TrustWhere Is Content Marketing Headed? An Interview with Michael Brenner
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
7 Creative Ideas for How to Use Facebook Photo Comments
Posted on July 30th 2013
Facebook recently introduced photo commenting functionality on business and brand Pages.
So, how can you use this feature on your Page?
Well, I’m sure that you, and others will devise amazingly creative ways to use this functionality in the future, but I wanted to get you started with a few creative ideas of my own.
Bear in mind that these ideas won’t be universally applicable to all business Pages, so remember to take into account how they might work given the context of your business, your goals and objectives, and how your audience uses social media and technology.
Here are 7 creative ideas for how you can use Facebook’s new photo commenting feature to drive engagement with your audience:
Photo scavenger hunts
A nice thing about the Facebook photo commenting feature is that it is retroactively functional for all of your past posts. Engage your audience by creating a photo update that asks your audience to find that photo in a previous update further down your timeline. ‘Hide’ the photo in the comments of a previous update by using the photo comment feature on an old post.
Fill in the blank… with a photo
As you know, fill in the blank updates on Facebook are really common. Take your next brand-relevant fill in the blank update to the next level by asking your audience to fill in the blank with a photo. You could ask them to show an emotion, demonstrate an expression, strike a pose, show something common around their house, showcase the results of your service, or anything else that may be relevant to your business or brand.
Your audience and your product
Ask your audience to photograph themselves using your product in unique and innovative ways, and post those photos as comments. Not only will this give your audience an opportunity to demonstrate their creativity, but it will be educational to other audience members who may not have thought about a certain application of your product.
Bring your audiences’ comments to life
You’ll need to be selective with how you do this, and not every comment will warrant a photo response, but there are cases when you could surprise and delight your audience by responding to a comment with a photo. Think of instances where a commenter asks a question about how to use something, suggests a new feature or offering, contributes ideas for how to further communicate your brand story; all of these are great opportunities for creating a photo comment in response to your audience.
This is getting pretty specific, but if your business is at all food related, posting recipes might be in your wheelhouse. Ask your audience to customize a recipe you’ve posted and leave a photo comment with their result.
Weekend road-trip update
If your business is an automotive brand, car dealership, car parts manufacturer, manufacturer of GPS devices, GPS software developer, or really anything to do with cars and transport, ask your audience to post a picture of their weekend excursions or road-trips as comments to your update. What’s nice about this is that they’ll likely already have a picture to share; it’s just a matter of posting it as a comment, which is pretty simple.
There may be instances where you want to encourage your audience to hit certain milestones of sociability (i.e. when this post reaches 1,000 shares, we’ll release the next installment of our video series). Consider using photo comments on your own posts to mark various milestones and encourage increased sociability.
As mentioned above, these are just a few thought-starters, but I hope you find them to be helpful and to get your creative juices flowing.
Also, remember not to use features like this just for the sake of using them. Ensure that what you’re asking your audience to do is going to feel natural to them, and that you are always working toward pre-established goals and objectives.
How have you been using Facebook’s new photo comment feature? How do you plan to use this feature? Have you seen any businesses or brands encouraging the use of photo commenting? Do you think this maybe useful at some point, or do you think it’s going to be a flop?