The 7 Deadly Sins of Marketing Automation [SLIDESHARE]

Jose Antonio Sanchez
Jose Antonio Sanchez Marketing Manager, Uberflip

Posted on April 26th 2014

The 7 Deadly Sins of Marketing Automation [SLIDESHARE]

Marketing automation tools can be extremely effective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite effect and create a user experience that's simply evil.

According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. Whether you are eyeing a marketing automation platform or already have one in place, Uberflip's latest visual helps you avoid the most common pitfalls.

Jose Antonio Sanchez

Jose Antonio Sanchez

Marketing Manager, Uberflip

Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Uberflip, Wella and the Governement of Ontario, Canada.

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Comments

@Ryan, @Arun, and @Ann07, I got the message too. The SSL certificate issue but I still went ahead to exempt it. On the post, the use of marketing automation do has its downside. Among the "deadly Sins" shared in the Slideshare, I think that every marketer should really draw up a strategy. The guys at Uberflip did a good job with the images though! This comment was shared in kingged.com where this article was found. Sunday - kingged.com contributor http://kingged.com/7-deadly-sins-marketing-automation-slideshare/
Hi, @Sunday! Well, you said you still went through so do I. I tried to proceed and what I’ve seen is such a creative presentation. The marketing automation’s seven deadly sins mentioned in the slideshow are not really as wicked as the original deadly sins that are mentioned in the Scripture. Haha! :D I must admit that I thought about that in the first place. Here are the 7 Deadly Sins of Marketing Automation (According to the slideshow posted above): 1. Not having a strategy 2. Using only emails 3. Excluding other teams 4. Selling instead of nurturing 5. Not creating enough content 6. Tracking the wrong metrics 7. Running an autopilot P.S. I found this slideshare as a great method to present data in a more interesting way. Two thumbs up for Uberflip! :) Thanks for sharing!