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Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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7 Facebook Marketing Case Studies
Posted on May 20th 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy.
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.
The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to:
The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to:
The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to:
The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to:
The 12-mile obstacle course events company wanted to use Facebook to spread the word about its series of obstacle course challenges that take place in different cities around the world and:
The Arizona-based bicycle manufacturer wanted to use Facebook to familiarize people with its brand and vision to:
The fashion website launched a sales campaign to: