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7 Hot Predictions in Social Media for 2014

7 Hot Predictions For Social Media in 2014

We are coming to the end of 2013, which is a scary thought considering I remember last New Year's Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.

1. The Rise of Short Lived Social Networks

Facebook offered fleeting video and image sharing social network SnapChat $3 Billion! I don’t think it is worth what Facebook offered; however, it is clear that there is a space in the market for networks where content literally vanishes seconds after being received. The reason for this being so popular is that it brings back fun and spontaneity that has been lost in the now commoditized world of social networking. Keep an eye on SnapChat for 2014 and for competitors coming on the scene.

2. Social TV Comes into Play

Now more than ever, reality TV have been using their audience to influence how a show not only works but how the results actually turn out. The American version of The Voice actually allow Twitter users to vote on who should be saved out of the bottom three in the competition. In 2014, we will start to see real-time content chosen by viewers on TV.

3. Social Media Advertising

We have been subjected to mainly Facebook ads over the last year; however Twitter have now joined the social network advertising and I’m sure Pinterest and Google+ will follow suit. Online banner ads are now being ignored by social users compared to news feed and promoted post adverts. Promoted Tweets show 15 times more engagement than banner ads.

Promoted Posts

4. SoLoMo

We are in a new era now where we are a socially active country, checking into locations through Facebook and Foursquare, all through our mobile. There will be 1.4 billion smartphones being used in the world by the end of this year… that's 1 in every nine people owning a smartphone. We are extremely attached to our phones and this is affecting not only our online social habits, but our buying habits too. 2014 will see a lot more small businesses offer their customers discounts for “checking into” their store from their smartphone on a social network.

5. Social Influence Rewarding

2014 will see the introduction to social influence rewarding. The likes of Klout gives you a (albeit slightly inaccurate) social influence score based on your online activity. Celebrities are getting paid to promote products and services on their social networks and it won’t be long before the popular online influencers follow suit. If they have an audience who trusts their authority, they can sell almost anything to them and get paid for it.

6. You Become Your Brand Advocate

By this I mean you are the one who drives your business forward and encourages others to do the same. You are going to be the person who empowers everyone else, including your staff, to see the business from your perspective. Don’t let negativity cloud your judgement, if you don’t believe in the business, no one else will.

7. Social Search Engines

Social media is no longer just a way to connect with friends and family; most platforms now have advanced search functionality. Facebook, since showing interest in buying Opera last year, have advance their search functionality, especially since Facebook Open Graph and Hashtags were introduced late this year. Twitter has now changed their approach and is now allowing users to engage more with conversations and pictures.

Facebook Open Graph

Do you agree with my 7 hot predictions for social media in 2014 or do you have your own thoughts?

Join The Conversation

  • Jurriaan Schokker's picture
    Dec 24 Posted 3 years ago Jurriaan Schokker

    Hi Warren,

    Many thanks for sharing your gaze-into-the-chrystal-ball with us. Daring too, I reckon. I would have expected to see also listed:

    - further growth both in numbers as well as eyeballtime: 'vicinity social networks' such as nextdoor. I expect to see this phenomenon spread to all kinds of closeknit communities like schools, hospitals, etc. Social is growing bigger but the scale is getting smaller.

    - the same goes for co-creation platforms (no examples needed, I think). Their impact & influence will continue to grow on every topic imaginable.

    A great X-mas to you all!



  • Dec 20 Posted 3 years ago KevinHorne

    This mght be the only set of 2014 predictions that includes the word "foursquare"

  • Seshu Madabushi's picture
    Dec 19 Posted 3 years ago Seshu Madabushi

    One of the predictions that we @mKonnekt make is the sharp rise in usage of video - especially short burst video content - like Vine as a mode of marketing. It would be interesting to see how Facebook inserts of the same inthe news feed would pan out....




  • Warren Knight's picture
    Dec 15 Posted 3 years ago Warren Knight

    Thanks Ashan

    Alexandra, I agree and that's why SnapChat will be a winner in 2014, along with Vine

    6 out of 7's not bad Dilum, but you'll have to take that up with Facebook :-)

  • Ahsan Ali's picture
    Dec 15 Posted 3 years ago Ahsan Ali

    i agree thanks 

  • Alexandra Kalinina's picture
    Dec 14 Posted 3 years ago Alexandra Kalinina

    If according to Cisco prediction, online video traffic will be 55% of all consumer Internet traffic in 2016, it means that animated videos will play a significant role in social media marketing already in 2014.

  • Dec 13 Posted 3 years ago dilumb

    Aggre with first 6. Not so much with Facebook's approach on Social Search Engines. Time for better privacy perserving services & controlled coperate access too...

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