Mar 28 Posted 2 years ago Anna, this is a good post! It's always interesting to learn about a big brand's social strategy, and in this case you have pointed out some interesting gaps in IKEA's efforts. Certainly we can learn from what brands do wrong. Social marketers love to scare clients with tales of how not to "do" social media. (Jeremiah Owyang's series on brands that have been "punk'd" by social media comes to mind.) At the same time, we can also learn from what brands are doing right. It's interesting that IKEA should be investing in creating valuable content but then frittering away that investment by failing to engage. I wonder if that is a deliberate approach, perhaps to avoid controversy or conflict, or an indication that IKEA's communications managers misunderstand the point of social media (or perhaps both!).
Mar 27 Posted 2 years ago
Sorry to be a nitpicker, but it's IKEA not Ikea because it's an acronym.
I = Ingvar (first name of founder)
K = Kamprad (last name of founder)
E = Elmtaryd (name of his farm)
A = Agunnaryd (name of his town)
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 29, 2015Real-time marketing: you know it's a critical element in your business strategy, but are you finding it hard to master? You're not alone....
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...