The 7 Myths of Email Marketing [INFOGRAPHIC]

Posted on October 20th 2013

The 7 Myths of Email Marketing [INFOGRAPHIC]

Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes to email marketing strategies.

Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?


Sources for the infographic include the DMA, eDataSource, eConsultancy, Merkle, and Return Path.


Douglas Karr

CEO, DK New Media

Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media
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Marc Dhalluin
Posted on October 21st 2013 at 2:57AM

The approach to Myth 1 is the problem. Too many according to who? 6 branded email messages per day is a lot to many people. And what do the other 40% receive. This approach encourages tidal waves of unwanted messages,even if they are not junk.

It is about relevance. Receiving what I want, when I want it, how I want it. Should my mail box be considered private, and I have to invite you in? Or is my mailbox part of the public domain? Solicitation for new customers should happen in the public spaces, or found by me when I choose to look.

Posted on October 21st 2013 at 4:24AM

By no means should email be your only channel, but done well, email marketing can have the greatest ROI compared with other channels. Consumers across every age demographic prefer email for promotional messages to other marketing channels. That's good news for marketers who do email well and not so good news for those who don't.