7 Questions About Facebook's New Star Ratings System

JasonBaer
Jay Baer President, Convince & Convert

Posted on November 24th 2013

7 Questions About Facebook's New Star Ratings System

 

badge baer facts 7 Questions About Facebooks New Star Ratings SystemIn this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages, and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster. In addition to whipping me into shape (her success is mitigated by my constant travel and inability to put down the cheeseburgers and IPA), Lindsay is also a guest star on the Discovery Channel show Porter Ridge, which is filmed around here. Lindsay and I live in the urbane college town of Bloomington, Indiana. But just outside of town, things get rural and …… interesting. Thus, a “reality” show about those happenings.

Lindsay’s big TV debut is Tuesday, November 26. Set your DVRs for Porter Ridge. You can follow her on Instagram right here. 

On with the Facebook news:

screen shot 2013 11 11 at 11 53 19 am w640 e1385224158934 7 Questions About Facebooks New Star Ratings SystemLike Sneetches, but with more Memes

Taking a play from Yelp, Facebook has been collecting ratings data via their mobile app for more than a year. Now, they are testing a system whereby those 1-5 average ratings will display quite prominently right below the name of your business Facebook page. This has not rolled out to all pages, and appears to be limited to pages that have added an address, since they are likely to have received star reviews from mobile Facebook users.

What Does the Star Say?

I don’t have a problem with this concept in general, but I dislike the fact that Facebook – adhering to its typically inscrutable approach to discussing new features that ranges from Sphinxian to Belichickian - has divulged almost no informational crumbs about what’s going on, or why.

Here are just a few questions I have about star reviews on Facebook. Leave your own in the comments if I’ve missed some, won’t you?

  1. Is this score only determined by ratings generated from mobile users?
  2. How many people rated this business?
  3. Do more recent ratings receive extra credit?
  4. Do ratings from Facebook users with more social connections receive extra credit?
  5. Do these ratings impact how/whether content from this business is shown in the news feed?
  6. Can ratings be used to target advertising? (i.e. only show my ad to people who have rated my business)
  7. How can Facebook  mitigate false ratings intended to inflate the average score?

See what I mean? Facebook is an amazing company that has changed the world in many ways. Their legacy is secure. But it is equal parts frustrating and irresponsible that a company with such a stranglehold on our collective attention continues to lob trial grenades around like they were cotton candy. Imagine if your local utility decided to roll out – without announcement or explanation – a new “feature” where more popular businesses got all the electricity they want, but less popular businesses had their electricity automatically throttled down based on an algorithm. We’d be grabbing pitchforks (and maybe flashlights).

I’m okay with Facebook evolution and iteration. Just like the Hunger Games, they have to keep doing new stuff to keep our attention. But how about a FAQ or something? Is that too much to ask?

JasonBaer

Jay Baer

President, Convince & Convert

I'm a hype-free social media and content marketing strategist, speaker and writer. I'm the author of the New York Times best selling business book, Youtility: Why Smart Marketing is About Help not Hype. I'm the President of Convince & Convert, where we help major companies take their digital marketing from good to outstanding. I'm the host of the Social Pros podcast, and run the popular Convince & Convert blog. 

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Comments

Salma Burney
Posted on February 7th 2014 at 3:54AM

Thank you Jay for your questions. I have a few and perhaps you can help me:

How does one find out who gave you a 1 or 2 star?
Why does it ratings not match with the reviews given?

I appreciate your insight ~ Salma B

Mandy Simmons
Posted on February 24th 2014 at 1:49PM

Hello,

Thanks. Recenly i got some bad rating but cant see the use who post this. I know its not possible because it makes it provate. Now i want to increase my page rating. I want to buy facebook rating from this  source. 

so please suggest me can i buy this? and it will be permanet and my rating will be increase?

Advance thanks 

Shadwrick Vick
Posted on March 12th 2014 at 2:52AM

I just received a "1" star rating on a new Facebook page for one of my properties.  An old customer who has never been serviced by our comapny - but knows me personally gave the 1 star. Pretty lame if you ask me.  Anyone can deflate your rating just because they don't like you personally. Anyway to get rid of this rating - since we've never even serviced this guy?