Feb 19 Posted 3 years ago
I can't argue with your personal experience, but I can say that from what I have seen, you can target around click farms. Obviously if you are in the countries that have bulk amounts of clickfarms, you shouldn't shut those countries off, I am in the USA, so for me, it is best to turn them off. As for the 'truth' about Facebook not doing enough, that is up to the person spending the money. In my experience using ads on Facebook I have the tools I need, unfortunately that may not be true for others.
Thank you for reading and your comments, I really appreciate them.
Feb 16 Posted 3 years ago
You have a couple of good points here Mary, but your argument in itself is also inherently flawed in many aspects. Turn off Facebook targeting for like-happy countries? That's not true. Those aren't like happy countries - those are clickfarms, and they exist. What about businesses in India, Malaysia, Bangladesh or Pakistan that are looking to increase their fan following? They target their ads to the US audience as well? I think not.
Secondly - I've used EXTREMELY precise targeting, but I still get some very very bad clicks and likes on my page. All the time. It's reached the point where I've stopped advertising on Facebook altogether, and will only use it for re-targeting.
Facebook isn't doing enough against like-farms, and that's the truth. There are still profiles out there that have liked over 3,000 pages. It's a big problem - and for the last few months I've advised most of my clients to use lookalike audiences on Facebook, upload their e-mail list and market to them or do re-targeting. Facebook has a lot of cleaning up to do before I'll waste another dime there.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...