7 Reasons to Love - and Embrace - SlideShare

Courtney Hunt
Courtney Hunt Founder and Principal, The Denovati Group

Posted on May 19th 2014

7 Reasons to Love - and Embrace - SlideShare
7 Reasons to Love SlideShare

According to this infographic, SlideShare is the “quiet giant of content marketing.” I consider our SlideShare presence a vital part of the Denovati Digital Network. We’ve had a Silver Pro account ($19/month) for years, and it’s definitely been a worthwhile investment.

Here are some of the reasons SlideShare could make a significant contribution to your digital presence and engagement as well…

1. It’s not just for sharing slides. Sure, it’s a great way to share samples of your work and expertise via presentation decks (like this one on Leadership and Career Management in the Digital Era), but you can also use it to share documents, videos, and infographics. And as SlideShare noted in this post, it’s a great outlet for repurposing content from other channels.

You can visit our SlideShare channel to see some of the different things we’ve shared that aren’t what people typically think of when they think of SlideShare, including white papers, a quiz, blog post excerpts, an e-book of sorts, an infographic, photo essays, videos, and flyers.

2. It reduces the need for attachments. When you want to share content (e.g., a presentation deck) with someone, you can include a hyperlinked reference to the deck on SS in an email rather than attaching a large file.

3. It’s public AND private. With a Pro account you can upload files you want to share only with select groups (e.g., attendees from a private, paid-for presentation), as well as files you want to share widely. The private files have a “secret url” you can then send to folks via email or embed in a document.

4. You can do LOTS of tracking. SlideShare provides ongoing counts of the number of people who have viewed, favorited, and downloaded shared content. With a Pro account you can also gather “leads” from folks who have downloaded files. And when a presentation is trending on another platform like LinkedIn or Facebook, SlideShare will feature it on its home page. We’ve been fortunate to have that happen with our content about half a dozen times!

5. It’s a search engine itself, and is search engine friendly. This is probably the #1 reason to love SlideShare, even though few people talk about it. I certainly try to cross-promote our SlideShare content via other channels like LinkedIn, Twitter, and Pinterest, but most of the views come from within SlideShare itself or via other searches. For example, there have been over 20,000 views of the different versions of the Social Media Sophistication Quiz over the past couple of years, the majority of which have come from searches within SlideShare. In addition, even though our new channel is only about a year old and has only 25 pieces of content, it recently surpassed 15,000 total views – that’s FAR more than we’ve gotten on our Facebook or Google+ pages, and probably even more than the content we’ve shared via Pinterest and Twitter, two platforms on which we’re much more active.

6. LinkedIn integration. In the wake of their acquisition by LinkedIn, SlideShare has continued to enhance the integration between their platform and LinkedIn, increasing the value of sharing content with one’s professional network and through groups.

7. They keep getting better. Even before SlideShare was acquired by LinkedIn, they were committed to continuously improving and enhancing their product and features. Recently, for example, they optimized the viewability of content on mobile devices, in addition to creating Apple and Android apps. They’ve also added the ability to upload content from sites like Box and Google Docs. And in their emails and on their blog, they’re promising more big changes in the coming months.

It’s worth noting that like LinkedIn, sometimes “improvement” in SlideShare means discontinuing features that some people find very valuable. In the past 6-9 months, for example, they have discontinued the Zipcast and Slidecast features, as well as Send Tracker. In the support forums, the general explanation has been that the features were underutilized, which is why they decided to stop supporting them. Perhaps if more people were aware of the less typical SlideShare features they’d be more likely to use them, and SlideShare would continue to support and develop them.

Are you an avid user/fan of SlideShare? What other recommendations for leveraging it would you add?

Courtney Hunt

Courtney Hunt

Founder and Principal, The Denovati Group

A Digital Era thought leader and strategist, Courtney Shelton Hunt, PhD is an energetic, and passionate leader committed to helping individuals and organizations tackle key challenges and opportunities in strategic, innovative, efficient, and effective ways. In addition to the services she provides as a digital coach and consultant, she regularly demonstrates her expertise through presentations and workshops, blog posts, white papers, published articles and book chapters.

Courtney is the Founder and Principal of The Denovati* Group. The Denovati Group enhances the success of individuals and organizations in the Digital Era through thought leadership and guidance, research, and consulting and training services. Denovati also facilitates the sharing of information and best practices through an active digital network, including a LinkedIn group of like-minded professionals.

SMART** Solutions help individuals and organizations function more efficiently and effectively in the Digital Era through the design and implementation of innovative and leading-edge strategies and programs.

SMART Resources offer in-depth treatment of a variety of topics related to the applications and implications of social and digital technologies. These resources provide both strategic and tactical Digital Era guidance for individuals and organizations. They include SMART Blog articles, as well as white papers, (e)books, and research reports, and graphically-oriented pieces that provide at-a-glance information.

SMART Learning services include digital literacy training and other digitally-focused education for individuals and groups, both in person and online. In addition to standard courses, customized programs can be designed to meet specific individual and organizational needs. Digital coaching for executives and other senior professionals is also available. 

*The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies.
**SMART = Social Media And Related Technologies

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