Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
7 Tips For Beating Content Marketing Fatigue
Posted on March 21st 2014
The agony of a blank page and a deadline.
Content marketers know this frustration all too well. For each great moment of inspiration, there are countless moments of frustration and lack of direction.
Here are seven practical, actionable tips that you can use next time you find yourself in a rut.
1. CHRONICLE INCOMPLETE THOUGHTS
The beauty of having a content management system is its inherent organizational benefit. One habit I have developed over the years is not allowing any ideas – no matter how fleeting – to go undocumented. Generally, I take an idea, even the most unfinished or unpolished of ideas, and throw them into a draft on WordPress. On days when writer’s block sets in, it is helpful to have a dozen or so unfinished ideas that you may be able to combine, or to spur a new idea.
2. TALK ABOUT SOMETHING COMPLETELY UNRELATED
I love content marketing. But there’s a lot of it out there. And a lot of it has already been done. (I’m sure there are hundreds of blogs that talk about beating writer’s block.) Consider your blog or publication holistically. Scrolling through the posts, there is bound to be overlap and thematic redundancies. Think about cleansing the palette with a human interest story, multimedia content, or something that is only intended to make a reader feel good.
3. QUOTE, QUOTE, QUOTE
So many people are averse to allowing others to take the spotlight. In content marketing, there are mounds of articles that revolve around the same topic you’re hawking. Take a recent article from another publication, dissect it as an industry expert, and write about it. It’s okay to let different viewpoints in. And your subject will appreciate the link back.
4. CHECK YOUR DATA
I am a firm believer in writing for human beings, not for search engines.
With that being said, are you fully aware of what your strongest performing keywords are? Find out what consumers are searching for, and create more content around that specific topic. This reactive content creation process will take less pressure off of you to be creative. Let the customers dictate the workflow.
5. SPREAD THE WEALTH
There aren’t many publications out there that have been successful simply by the efforts of one person. Make no mistake, those blogs exist (ie, Seth Godin) but it is a Herculean task to expect yourself to write something new every single day.
Let your coworkers help you out. They may completely despise writing, but they can at least be a springboard for new ideas.
6. BETTER YOURSELF
As a content creator, your audience looks to you as an authority on the subject. Consume as much news and opinions as you can from other writers and experts.
And be sure to switch up your news sources. Read something that you have no previous knowledge of. Straying as far away as possible from your comfort zone will exercise different areas of your brain and accelerate creativity. Staying stagnant will only lead you to that proverbial brick wall faster.
7. THE POWER OF THE PEOPLE
We aren’t writing for the sake of seeing how smart we are. Content marketing should be - has to be - about providing utility to our readers. It’s just that simple.
If you have built a loyal readership, reach out to them. Ask them what types of content they enjoy consuming. Content should foster an interactive community. Immerse yourself in your people, and their loyalty will grow.
(content marketing fatigue / shutterstock)