In a previous post by my colleague Leslie Nuccio, she asks, “If a tweet falls in a forest and no one is around to share it, does it make a sound?” She argues no, because “if your content isn’t shared socially, it simply isn’t social marketing. As social media marketers, driving word of mouth is our only goal.”
Content marketing has become a staple of modern marketing practices because it can “move the customer in some way,” says Joe Pulizzi. But let’s be honest – your content isn’t moving anybody unless they can find it and consume it. The 90/9/1 rule of content marketing says that 1% of people create content, 9% share it, and 90% simply read it. So, if you really want to move the majority of your audience, it’s important to activate the 9% of people who will share your content and help you reach them.
In this post, I’m going to share my best tips for getting more shares on Twitter.
- Write Shareable Content. Every week, I take a look at my social sharing stats and social media website traffic to see what content is moving the needle for us, and it’s almost always a “how-to” or list post. Knowing what’s working allows our content team to create more content like those posts so we can maximize social sharing. Do you know what types of content your audience likes?
- Use Click to Tweet. Another way to create sharable content is to create tweetable content within your posts, and use ClickToTweet to create a pre-populated tweet for your audience. Tweetable content would include a quote, stat or tip that takes up less than 140 characters. Simply go to clicktotweet.com, enter your tweet text, generate a link and add that link to your blog post. See this tip in action: Did You Know…? [Social Media Stats for 2013].
- Embed Tweets into Posts. This tip is very similar to using Click to Tweet, because you’re supplying a pre-populated tweet that can be shared with very little effort on the part of your reader. This is fairly simple to do – just click More on the tweet you’d like to embed, click Embed Tweet, copy the code and paste it into your blog post. See this tip in action: Shareable Pearls of Wisdom from this Week’s Social Media Success Summit Sessions.
- Website Share Buttons. There’s definitely a theme emerging in the last 3 tips – and that’s making it easy for people to share your content. I would strongly recommend that you add social share buttons to both the top and bottom of your blog posts, as well as the landing pages and thank you pages for any gated content you produce. Basically, if you want people to share your content, make it as simple as possible for them to do so.
- Get More Shares Through Email Marketing. You can easily add website share buttons and ClickToTweet links to your marketing emails – including blog subscription emails and newsletters where your content appears – so don’t miss this opportunity to get more social shares through your email subscribers.
- Engage with Others. It’s not social media if you’re only broadcasting – so start a dialogue! By engaging with others, you are building relationships and encouraging others to engage with you – which often includes sharing your content! One of the unwritten rules of Twitter is reciprocation: I follow you, you follow me; I share your content, you share mine. Sounds a lot like the golden rule, no?
- Ask for a Share. This almost sounds…. too easy. And it really is. At the bottom of your blog posts, write a call-to-action, asking people to share your post – and include a ClickToTweet, embedded tweet, and/or website social sharing buttons to make it easy for them to do so. You may also want to ask for a RT on Twitter – studies have shown that adding “Please ReTweet” to your posts will increase your chance of being ReTweeted.
What are your best tips to get more Twitter shares? Please let us know with a comment or a tweet! We’d also appreciate a share if you found this post useful.