April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 17 Posted 3 years ago
I'm a strong believer that if a growing company wants to continue to grow, they should hire a company not only to do SEO for them, but also to do digital marketing for them. There are some things that people shouldn't do themselves.
Jun 15 Posted 3 years ago
Thanks for being picky, I was hoping to get a good conversation going. To clarify, I was speaking of growing a business, not growing sales. Yes, they go hand in hand however current customers and consumers are already aware of your business. This articles direction was ‘7 ways to GAIN leads’ which is how I wrote it.
Now, finding and targeting your site demographic is a whole other subject, here is another post about young adults not interacting with companies through social media.
You do make a good valid point to leverage existing customers, of course you may be able to upsell them on new and trending products.
Your post was good however there are only 2 steps, actually 1 since you numbered one of them 0. I would like to see it expanded and broken down a bit more with numerous steps.
Thanks for the comment.
Jun 14 Posted 3 years ago
Great article !
For me most of the businesses don't use efficiently this new way of getting more sales of their products.
However, i have a point to think of wich is : how can all the different social media channels be used in an optimised way with less effort and in the same time how can we measure the impact of a given message spread over these networks.
Jun 14 Posted 3 years ago
Nice article, thanks for the same.
One statement out here (and I know I'm being picky) somehow seems a bit off.. you say "The only way to make a business grow is to make it known to people who may not be aware of it yet."
I think marketing to existing customers is probably the least expensive way to grow your business. In fact if you look at sales, you can increase it in 3 different ways(http://bit.ly/MapBiz2Social) Either by increasing the frequency of purchase(from existing customers), reaching out to new customers and lastly increasing the yield(transaction size). Do have a look at the link I shared and let me know what you think.
I do agree that social media makes it easier to reach out to potential new customers and your point 5. hit home :-) Most often marketing and PR folks look at social media as just a channel thru which they can push their marketing messages, and not as an avenue to provide more value...