There aren’t too many businesses out there these days that complain about too many customers. There’s always room for more leads. So where are you getting yours?
A recent survey reported by Brafton revealed that nearly 75% of marketers who have been utilizing social media have been able to find more leads and close more deals through their social networks. In addition, another study reported by Brafton.com found the time spent on social media marketing has increased drastically and the percentage of business partnerships formed through social media has increased by about 50% as well.
These statistics shouldn’t be too surprising. The only way to make a business grow is to make it known to people who may not be aware of it yet. These days, everybody is using social media. Where else would you go to find more sales leads?
Here are 7 great methods to increase your business lead generation through social media:
Social media is a fast and dependable way to collect a vast array of demographic information about your customers and the visitors to your site. User interests, location, age, ethnicity and much more can be ascertained by studying the social media profiles of visitors to your site. Earlier this year Brafton.com also published a short article highlighting Matt Cutts direction that social media marketing should be a top SEO priority. You can view a YouTube response by Cutts on article marketing where about a minute 15 seconds into the video, he mentions that websites should place more emphasis on social media marketing when planning SEO strategies.
Try it yourself. Go to your most active social media site. Look at the pictures of the people who “Like” or “Friend” your business. What are their most common similarities? Are you marketing yourself to attract as much of this demographic as possible?
To put it simply, if you want leads, go where the leads are – online and waiting to find you.