7 Ways to Get More Facebook Likes [INFOGRAPHIC]

Pam Dyer Marketing Maven, SolutionsIQ

Posted on December 10th 2013

7 Ways to Get More Facebook Likes [INFOGRAPHIC]

Community breeds success on Facebook.

7 Ways how to Get More Facebook Likes [Infographic]Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. Your goal shouldn’t be to merely increase the number of your Facebook Likes — it should be to attract quality fans from your target audience. Their activities, in the form of comments and endorsements, can increase your shares on Facebook.

A Like on your Facebook page is not just a vanity metric. It signifies a real person who is interested in your brand. The team at Wishpond, makers of a social media marketing suite for brands, has assembled 7 great tips to help you increase your number of Facebook Likes as illustrated in the infographic below. These suggestions are focused on like-gates and Facebook’s Like Button plugin. Give some of them a try to boost your Facebook engagement!

7 ways to get more likes on Facebook

1. Like-gated contests

Contests are the easiest way to get people excited and convert them to Facebook fans. Lure them with a prize that’s relevant to your target market. Most third-party Facebook contest apps, like Wishpond, come with a “Like-Gate” feature. This hides the contest entry page from users who haven’t liked your page.

2. Like-gated coupons

People love coupons. Even a discount as small as 10% motivates people to buy from you. The best way to leverage coupons is to require a user to perform a simple action in order to get one. A great tactic for this is to like-gate a coupon so that it’s only redeemable after a certain number of people have claimed it. This creates a sense of urgency and urges people to share with their friends, which attracts more Likes.

3. Like-gated ebooks

Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Ebooks usually have landing pages that include a form users must fill out in order to download them. Instead, try putting the download form in a tab on your page. That way you can like-gate it to increase your number of Facebook Likes.

4. Facebook ads

Facebook ads are the easiest way to increase your Likes because you are guaranteed visibility to a highly-targeted audience. Your ads appears while a person is browsing Facebook, so it’s unlikely that they have any intent to buy anything from you at the time. You can provide an incentive to drive clicks on your ads using contests, like-gated coupons, and like-gated ebooks by using the call-to-action “Like us to _ _ _ _”. This formula can be used to drive Likes based on any type of incentive.

5. Add a Like Button or box to your blog

A great way to capture visitors on your blog in a fairly non-invasive way is to get them to like your Facebook page. Make it easy for people to do so by using one of Facebook’s social plugins, such as the Like Box or Like Button. Don’t make the mistake of forcing users to go to your Facebook page by providing them a link — this will dramatically reduce your conversion rate.

6. Add a Like Button to your website header

Putting a like button in the top-right or -left corner of your website is an easy way to drive Likes over the long haul. The easy-to-see location can also include a call to action such as “Like us to hear about our deals”. This won’t conflict with any contests or promotions you’re running and doesn’t need regular updating like some of your other content.

7. Exclusive like-gated videos

Facebook users love exclusive behind-the-scenes interviews and live event broadcasts, and they’re nice incentives for people to like your page. They can be like-gated just like ebooks, coupons, and contests. But keep in mind that people can watch videos anywhere, so those that you offer need to be very special in order to get people to opt in and watch them.

Facebook tips


Pam Dyer

Marketing Maven, SolutionsIQ

I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. My blog, Pamorama, is all about how organizations can optimize their online presence and branding with social media marketing. My goal is to help businesses understand how to use social networks to find leads, increase sales, and improve branding via digital marketing on Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. Topics include blogging, inbound and content marketing, and Search Engine Optimization (SEO).

I'm featured in Forbes as a Top-50 Social Media Power Influencer and a Top-20 Woman Social Media Power Influencer. I’m very grateful to my audience for reading and sharing my content, and proud to be associated with the many impressive people who are also recognized.

Want to follow me elsewhere online? I’m most active on Twitter, Google+, and LinkedIn. I have a lot of other social media profiles out there, but contacting me via LinkedIn will likely get the fastest response — and I’m always open to invitations to connect there, so don’t hesitate to reach out.

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Krista Bunskoek
Posted on December 9th 2013 at 10:14PM

Thanks for sharing our infographic Pam!

Posted on December 10th 2013 at 3:42AM

You're welcome, Krista -- it contains a lot of helpful information!

Posted on December 10th 2013 at 6:24AM

Great, thank Pam. Nice tip

Posted on December 10th 2013 at 12:55PM

I am really not fan of gate-based methods of gathering likes. It is almost like a spam - putting everything and anything just to get liked

Posted on April 24th 2014 at 8:03AM

Today, the business growth is depend on social media attraction. Each and every user is connected to one of the social media such as Facebook, Twitter, Instagram etc. Social media is a great path to develop your business will make strong reputation in the Internet. If you have more Facebook Fans, you will get more business and strong reputation.