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76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]
Posted on February 3rd 2013
Super Bowl XLVII is very nearly hear, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I'm married to a '9ers fan), the marketing-minded are looking forward to it, too. And not necessarily because of the rivalry, the guac, or the frosty beverages. I personally couldn't care less about the football, but you can bet your beer I'll be tuning in ... for the commercial breaks.
And of course I'm a huge proponent of primarily using inbound marketing over outbound tactics like TV advertising, but it's hard not to be curious about what some marketers are forking over $3.8 million for this year. Am I right? But just how much do people really believe ads anymore? Just in time for the yearly "Is it worth it?" Super Bowl ad debate, Lab42 has come out with a new infographic based on a survey it conducted about people's perceptions of advertisements. And with 76% of people thinking advertising is exaggerated, that's not saying too much for its credibility. Check out the rest of the data in the infographic for a closer look at how people perceive ads these days.