76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

Posted on February 3rd 2013

76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

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Super Bowl XLVII is very nearly hear, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I'm married to a '9ers fan), the marketing-minded are looking forward to it, too. And not necessarily because of the rivalry, the guac, or the frosty beverages. I personally couldn't care less about the football, but you can bet your beer I'll be tuning in ... for the commercial breaks.

And of course I'm a huge proponent of primarily using inbound marketing over outbound tactics like TV advertising, but it's hard not to be curious about what some marketers are forking over $3.8 million for this year. Am I right? But just how much do people really believe ads anymore? Just in time for the yearly "Is it worth it?" Super Bowl ad debate, Lab42 has come out with a new infographic based on a survey it conducted about people's perceptions of advertisements. And with 76% of people thinking advertising is exaggerated, that's not saying too much for its credibility. Check out the rest of the data in the infographic for a closer look at how people perceive ads these days.

(Click infographic to enlarge.)




Andres Traslavina

Director, MyEdu

Andres has been a keynote speaker national and international conferences in the areas of positive psychology, student career planning, social business intelligence, social recruiting, and building high performance cultures. He has consulted and has served as a leadership coach for numerous fortune 500 and world class organizations including Microsoft, Marriott International, Komatsu, KPMG, and Cencosud among others. Currently he is a part of a team at MyEdu working on changing the college recruiting paradigm. He holds a bachelor’s degree in business administration and a master’s degree in Education/Psychology, both from the University of Nebraska. Andres and his wife live in #Austin, Texas.

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