8 Content Marketing Mistakes to Avoid
Only a handful of marketers can hit a home run every time they step up to bat. Let's face it, we've all had our share of flops. But failures can be learning experiences; a mistake or misstep can provide insight into what to avoid in the future. Heinz Marketing's Matt Heinz suggests that you not "over-think your content marketing strategy. It's more important to have a bias for action and get rolling." In this online discussion, Matt gets things rolling by sharing some content marketing "gotchas" to avoid, and he's in good company, with input from Marketing Interactions' Ardath Albee, Babcock & Jenkins' Carmen Hill, The Funnelholic's Craig Rosenberg, and The Sales Lion's Marcus Sheridan. This list of "don'ts" can help you avoid some of the more common content marketing mistakes these experts have seen (and perhaps even made themselves!):
- Don't neglect to do the groundwork.
- Don't focus on yourself-focus on the buyer instead.
- Don't pitch your product at every stage.
- Don't overlook calls to action.
- Don't forget that effective content marketing is a two-way street.
- Don't produce content that lacks substance.
- Don't treat content marketing as an afterthought.
- Don't underestimate the power of various formats.