Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales funnel.
To coincide with my hosting of Content Chat, I’m providing a few examples of content marketing in traditional industries. Please add other examples in the comments!
Examples of content marketing in traditional industries:
Funny Videos, Social Media and Instagram to grow audience, mailing list and wine club membership.
Using a blog, educational content and great SEO to attract and inform new visitors.
Educational content, pictures and SEO to expand geographical reach and to do away with paid ads.
Successfully sing content (blog posts, video and more) to answer insurance questions, inform prospects and garner SEO value for key insurance keywords.
Using blog content, videos and social media to sell solder paste. Yes, really.
Lowes uses 6 second videos to provide useful tips and to show how to use different products.
Helpful video content allowed them to grow from a local Seattle company to a company selling dog training nationally.
Develop a local restaurant guide for your riders and then take it online!
Who’s doing Content Marketing right?
Add your favorite examples below in the comments!