8 Instagram Marketing Tips

AlexandraBurnett
Alexandra Burnett Online PR Executive, Tomorrow-People

Posted on August 21st 2013

8 Instagram Marketing Tips

 

When it comes to social media, most business owners tend to have a fairly firm grasp on how to handle Facebook and Twitter, but Instagram still appears to challenge many small businesses. With Instagram gaining one new user every second it is no doubt that it can be advantageous for your business to be on this social networking platform. Here are  8 things you should do to effectively promote your brand on Instagram:

1. Complete your profile: This is the best place to leave a first impression – the place to showcase who you are and what you do. Make sure you fill in all the sections on your profile. Also, leave a link to your facebook page, twitter page or website. Your prospects want to check out your various profiles to find out more about your services/products . Don’t give them a dead end. It may lead to more followers on your other platforms too.

2. Find your customers: Search for people already talking about your business or your field. Find people in your city (#NewYork) or people that share your interest (#shoes). These are your potential customers. Find them, follow them and engage with them.

3. Be engaging: Tag others, talk to others, check in to other businesses, use your location. Adding layers to your posts gives people a better feel for who you are and spreads a little Instagram love!

4. Be consistent but not spammy: post frequently, but do not bombard your followers with thousands of pictures! Consistency keeps your followers engaged. Depending on the type of business you run, 2-3 posts a day is a good limit! If you have quality material, share it…just spread it out!

5. Show off your products: Everyone loves to browse products, so let your followers do some window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is.

6. Introduce your employees: Humanize your brand by using Instagram to introduce your fans to the people who make your company what it is. It’s a great way to show your brand personality.

7. Take them with you: Going to a trade-show or sponsoring an event? Use that as an opportunity to take your Instagram followers with you wherever you’re going.

8. Be unique: Be fun and show off your personality ! Document YOUR work, show off YOUR quirky moments, and tell YOUR filter-filled story.

Have any tips that have worked well for you? Why not share them?!

AlexandraBurnett

Alexandra Burnett

Online PR Executive, Tomorrow-People

Alexandra works as an Online PR Executive for a UK inbound marketing agency Tomorrow People .Passionate about staying on top of the latest trends in the world of content marketing and social media so that she can create relevant, up to date content, that generates genuine customer value.

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Comments

Great tips, Alexandra. You covered all of the main points I was thinking of.

With engaging - definitely tagging is a good idea. The "photos of you" feature that came out earlier this year allows you to tag staff in photos or even tag other businesses (such as brands you have in your retail store), which expands your reach across Instagram.

Also, check out what the top brands on Instagram are doing. The top 3 as of now are: Nike, MTV, and Starbucks (who all have around 1.5 million followers).

When it comes to what types of photos get the most engagement, I've found that photos featuring customers, staff and contests are all great photo ideas. Take a picture of the staff out for drinks, during a staff BBQ, or just working on an interesting project. Take photos of customers or clients with your product or service.

Hey Cara,

Thank you for your comment! you are right the pictures with the highest engagement rate are the ones taken of emplyees and customers! :) 

very nice article about marketing on socialmedia. This article deserves to be shared with friends!

a lot of people are using social networking sites like www.facebook.com, http://www.avastring.com , www.twitter.com for for entertainment and fun. but companies are also using these sites to improve their business.Big companies are using professionals to handle their company pages on social sites, but small business owners are doing this work on their own. Very less people have information about the social marketing. and this article tells everything about that.Like compeleting your profile, you about us page should be fully compeleted, you'll have to find th customers through different ways and you'll have to tlak to them and engage yourself with them, do not do extra posting (spamming),  by showing products on your pages etc... these all are good points to improve the traffic on your company pages.

If you're not having much luck with using Instagram for your business, it might be because Instagram is secretly banning handfuls of hashtags on a regular basis. Just Google it and you will see where they have. Also, according to FaceBook Bloggers, Facebook is working on rolling out Ads on Instagram because they need for the site to generate money for them... So what does THIS say about doing business on Instagram? It says that it is going to be EVEN HARDER for Instagram consumers to find you via the app. Is there anything you can do about it? YES!!! You can download the BusiGram App TODAY! What is the BusiGram app? It's the 1st and ONLY Business & Shopping Directory app for Instagram. it even has it's own Internet Radio Station that streams in the app. So If you're a business owner, there are several ways you can promote your business to App users... You can place an ad in the app. You can get a business profile. OR.. you can even run a commercial on the BusiGram Radio station. No matter how you look at it, it sure beats getting gobbled up by the major ads that are on their way to Instagram and getting lost in the sauce due to your HashTags not being relevant enough for Instagram to allow its users to search them. So go and get our app today!!! You Will Be Happy That You Did!!! BusiGram App Available In the Google Market. Coming Soon to the Apple Market.