8 Retweetable Keys to Killer Content

Resonance
Rachel Parker Principal, Resonance Content Marketing

Posted on October 15th 2013

8 Retweetable Keys to Killer Content

how to create retweetable contentAt a loss for what goes into content that connects and converts?

Just remember the acronym RESONATE.

Great content is:

Relevant

Great content touches on the interests, the needs, and the pain points of your audience. (Tweet this)

Engaging

Draw your audience in by speaking their language and using a friendly tone. (Tweet this)

Succinct

Keep your content right and tight: cut out any fluff and unnecessary details. (Tweet this)

Observant

Keep up with the current events that affect your target audience, and weave those observations into your content. (Tweet this)

Narrative

Offer your audience a good story, well told, and they’ll never forget you. (Tweet this)

Accessible

Make most of your content freely accessible through your blog and social media channels to amp up your SEO. (Tweet this)

Targeted

Get a clear picture of who is in your target audience and focus all your content around that person’s needs and expectations. (Tweet this)

Electric

Ho-hum content generates ho-hum results; make your content buzz with colorful language and a lively, conversational tone. (Tweet this)

Got your own keys to killer content that you'd like to share? Post them in the comments—we'd love to hear from you!

Resonance

Rachel Parker

Principal, Resonance Content Marketing

As Founder and CEO of Resonance Content Marketing, Rachel Parker helps clients understand their current and prospective customers as never before and deliver valuable content to win their hearts ... and their lasting loyalty. Follow Rachel on Google+ and on Twitter at @resonancecont.

See Full Profile >

Comments

Very creative breakdown of Resonate, Rachel. We have to remember: content is dynamic. It should be shared and the context is not only limited to the creator, but also to the audience and readers that speak out their opinion.