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At a loss for what goes into content that connects and converts?
Just remember the acronym RESONATE.
Great content is:
Great content touches on the interests, the needs, and the pain points of your audience. (Tweet this)
Draw your audience in by speaking their language and using a friendly tone. (Tweet this)
Keep your content right and tight: cut out any fluff and unnecessary details. (Tweet this)
Keep up with the current events that affect your target audience, and weave those observations into your content. (Tweet this)
Offer your audience a good story, well told, and they’ll never forget you. (Tweet this)
Make most of your content freely accessible through your blog and social media channels to amp up your SEO. (Tweet this)
Get a clear picture of who is in your target audience and focus all your content around that person’s needs and expectations. (Tweet this)
Ho-hum content generates ho-hum results; make your content buzz with colorful language and a lively, conversational tone. (Tweet this)
Got your own keys to killer content that you'd like to share? Post them in the comments—we'd love to hear from you!