May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 28 Posted 2 years ago
Great post. Many businesses forget about their customers after the sale closes, and it's shameful!
To add on to your list, simply thanking customers for being customers and remembering their names are the smallest meaningful gestures businesses can do.
Also, at Marketo, we have a Marketo Champion program to reward our biggest brand advocates. They are the customers that share their expertise in the product with the customer community, demonstrate leadership, evangelize, and engage in our events. Creating a program that celebrates customers' hard work and engagement to increase the marketing effectiveness of other marketers is inspiring; I suggest that other companies do the same!
- Carol Tang at Marketo
Aug 26 Posted 2 years ago
Great advice here. I especially agree about being honest and empathic towards clients. Disappearing or making excuses etc will always have a negative effect on the long run. It's really too bad, to think that many business owners don't follow the guidelines here, but hey, this post just might inspire some of them to make a change!