April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Aug 28 Posted 2 years ago
Great post. Many businesses forget about their customers after the sale closes, and it's shameful!
To add on to your list, simply thanking customers for being customers and remembering their names are the smallest meaningful gestures businesses can do.
Also, at Marketo, we have a Marketo Champion program to reward our biggest brand advocates. They are the customers that share their expertise in the product with the customer community, demonstrate leadership, evangelize, and engage in our events. Creating a program that celebrates customers' hard work and engagement to increase the marketing effectiveness of other marketers is inspiring; I suggest that other companies do the same!
- Carol Tang at Marketo
Aug 26 Posted 2 years ago
Great advice here. I especially agree about being honest and empathic towards clients. Disappearing or making excuses etc will always have a negative effect on the long run. It's really too bad, to think that many business owners don't follow the guidelines here, but hey, this post just might inspire some of them to make a change!