8 Social Media Mistakes to Avoid

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on April 9th 2014

8 Social Media Mistakes to Avoid

Social Media Mistakes to Avoid in 2014

For this weeks blog, I want to help you avoid making some of the most crucial Social Media Mistakes when it comes to marketing your business online.

1. Hard Selling on Social Media

With the way online marketing has changed, the way businesses advertise also has to change. The hard selling “buy this now” through social media will no longer work. Unless you show an interest in what your customers want, your customers won’t buy.

2. Creating Social Media Accounts for fun

One of the biggest social media myths is that you need to have an active social media account on every single social platform and that isn’t the case. You need to do your research and find out where your customers “hang out” and only target those networks and make sure you stay consistent with your brand across these networks.

3. Uneducated use of Social Media

Using social media without a social media strategy or any direction will not work for your business. You need to have a plan when it comes to marketing your business on social media and you do need to know the basics otherwise you will be missing out on potential customers. If you need help with TwitterFacebookLinkedIn or Pinterest, you can check out our eLearning Courses here.

4. Quantity is NOT better than Quality

Another mistakes businesses make is thinking that having thousands of twitter followers or Facebook page likes is going to help their business but this isn’t always the case. Quality will always be better than quantity when it comes to social media. 10 engaging, purchasing followers is better than 1,000 that just follow you without any interaction.

5. Hashtag Overload

Hashtagging. You should be using no more than two hashtags per Tweet or Facebook post. Having too many hashtags in one post will make it look messy and overworked. To give you a real life, hilarious example of Hashtag overload, check out this video from Justin Timberlake and Jimmy Fallon.

6. Non-Stop Tweeting

Just like using too many hashtags, tweeting too much will hurt your brand reputation online. The biggest reason why businesses lose followers or Facebook likes is because they overpopulate their community’s Twitter stream or Facebook feed.

7. Not Having a Plan

Just like I mentioned above about having a social media strategy, without this you will find it difficult to keep consistency. You need to know month by month what events you have coming up around your business so that you know when to promote them.

8. Failure to Analyse

As mentioned in point 3, failure to analyse social media activity will stop you from understanding what works and what doesn’t. You need to make sure you are doing your market research on your customers, competition and what people are saying about your business as well as knowing what works for your social media community.

What social media mistakes did you make in 2013 that you are going to avoid in 2014. 

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Comments

Social Media is one of the best platform for getting any information on any topics. Now days there are lots' of people spend their time on this platform but they don't know how to use it. So I think this all topics are considered when use any social media sites.